Become a Good Marketing Manager

A marketing manager is highly responsible for the profits a company makes, and this is an indication of amount of responsibility a marketing manager has to carry on his/her shoulders. Being a marketing manager is no joke as he/she is responsible for the marketing, sales and advertising of a particular service/product the company has to offer. He/She doesn’t only need the basic knowledge of marketing theories but also needs the business ethics and traits inculcated in him/her, to be a marketing manager. Today, the demand for marketing managers is on a rise, and is estimated to increase even more with time. This makes it important for us to know more about this designation, isn’t it?

The job description of a marketing manager is very complex, yet very simple to understand. A marketing manager has to firstly understand, in detail, the product/service he/she has to market. After this, comes the market research where he/she has to study the market for this particular product/service. Then, strategies are formed and executed based on the research done. This may sound simple to say and understand, but to actually execute the entire marketing plan takes a lot of study and precise execution. The salaries of marketing managers are very lucrative and usually include a lot of benefits and incentives. Some companies also offer extra salaries on sales. As of 2011, the salaries of marketing managers range between $35,000 to $85,000. A freshman may earn something starting from $35,000 while an experienced marketing manager may draw a salary of approximately $85,000 depending on the span of experience.

How You Can Become a Marketing Manager

First Comes Education
The first step you need to take to become a marketing manager is do an educational requirement check. Education is very important if you wish to pursue this career because a lot of marketing work is based on marketing and economic theories, without the knowledge of which your work might be hampered initially. The minimum educational qualification required for this post is graduate degree in marketing. Some big companies also demand an MBA from applicants. This tells us how vast the knowledge of this field is spread.

Interns & Trainees
If you don’t have the education specified above, it’s not the end of your career in marketing. There are people who take up a particular job and excel in it gradually. If you have a liking for marketing, take up a job as a marketing intern, or as a trainee, in any company that offers you this position. Even then, give preference to what you like. This means, choose a company that deals in a product you like or know a lot about, e.g computers, cell phones, food items etc. Since you don’t have the required educational background, your knowledge of the product might help you progress faster.

Enhance Your Skills
To become a marketing manager, you also need to learn a few more skills, the knowledge of which is equally important today. For example, it is mandatory that you are aware of computer basics before you apply. Most of the work in most of the companies is done by computers. Marketing involves the preserving of humongous data and this is done by different types of computer software. Marketing managers also need to deal with a lot of people and convincing plays a very important role in their jobs. Hence, the trait of charisma will be an added boon.

Knowledge of Traveling
When you take the responsibility of marketing something, you need to travel a lot in order to market it the most. Simple logic, isn’t it? For this reason, marketing managers are required to travel extensively. Only in the case of local businesses will the travel be limited. Experience in traveling and knowledge of diverse markets will help you a lot in becoming a marketing manager. Knowledge of a foreign language will also take you a step closer in this process. A person who is more experienced in traveling will undoubtedly have better chances at becoming a marketing manager.

Projects & Applications
Now that you know how to become a marketing manager, this one last tip might just make it very easy for you to get in. Take up a couple of projects on your own, on marketing topics that interest you the most. With absolute sincerity, complete these projects based on the guidelines required. Try to bring in as much innovation as possible and fill them with as many new ideas and concepts possible. Do your market research and form your own strategies. When you apply for any job, present these projects with your application. The employers will notice that you have a keen interest in what you want to do, and will surely consider you more suitable than the rest as you already have the experience of completing projects on your own.

The job of a marketing manager is one of the most important jobs in all the different types of marketing jobs today. The field of marketing has evolved a lot in the past few years and is still doing so at an alarming rate. As we have seen, the job of a marketing manager requires skills such as forecasting, estimating and a need of traveling. With this information, you now know how to become a marketing manager and you can now give certainly more thought to this career option.

Become a Marketing Coordinator

Any kind of business, whether it offers a product or a service, is selling something. In order for people to be aware of this product or service, it is important that a full-fledged marketing campaign be held. This marketing campaign not only makes people aware about this product in the market, it also promotes it in a manner that makes it the best and the most desirable option for everyone around. This is where the job of a marketing coordinator begins.

A marketing coordinator is a professional who coordinates various marketing activities, that include carrying out promotional campaigns for any business, by conducting thorough market research, determining a target audience, handling press, and even deciding on the types of promotional material that will be used for the campaign (advertisements, flyers, etc.) A marketing coordinator also studies current trends to make future predictions about the kind of products or services that should be provided to the consumer, or simply suggests improvements in existing products and services. It is definitely a stressful job because of the array of responsibilities the job of a marketing coordinator entails. Moreover, it can involve long hours of work under a deadline-driven environment. If you think you are ready to take up all this, here’s how you should go about pursuing this career option.

Educational Requirements to Become a Marketing Coordinator

Any job in marketing, including that of a marketing coordinator, is not solely dependent on an education. Yes, education does solidify a professional’s background, but it is the experience that truly develops a professional.

➝ A bachelor’s degree in marketing is the best option for any student aspiring to achieve a position in the field. However, a degree in sales, business administration, communication, psychology, statistics and the like is also good enough. All these subjects are related to various aspects of marketing that can aid the job.

➝ Getting an internship in the field is the stepping stone to making it to the position of a marketing coordinator in the future. As a field that is highly competitive, it is important that a student starts with practical experience at the earliest.

➝ Several organizations prefer that potential employees also possess a master’s degree. As such, pursuing an MBA with a marketing specialization may be a great idea.

➝ The job of a marketing coordinator is not directly available to fresh graduates, which is why working your way up to the position through various other jobs is important. Also, utilizing the experience attained in these jobs in your position is what will have you stand out among others in the field.

➝ A marketing coordinator requires impeccable analytical and decision-making skills. Problem-solving and critical thinking skills are also imperative. These are skills that are developed on the job when exposed to a variety of situations. This is why most of the focus is on work experience rather than education in this field.

➝ Marketing professionals also must possess certain personal skills that will make them better at their jobs. These include communication skills (both verbal and non-verbal along with listening skills), organizational and time management skills, the ability to mentor and influence colleagues and employees, creativity to develop unique marketing approaches and reach the final consumer, and someone who is determined, a self-starter, and who can also work well in a team.

As you can see, it is a balanced combination of education, personal qualities and skills, and work experience that will help you attain a job as a marketing coordinator. Just be ready to face challenges in the field, and you will find yourself pursuing a highly rewarding career, professionally and financially.