Choosing the Best Digital Marketing Agency

Advice
It is advisable that you get a local agency for the job which will be based near your business location. This will save you a lot of time and effort in traveling to the agency. Communication will also be quick and easy instead of giving instructions and adding confusion on phone or email.
In today’s age of Internet, it has become crucial that you choose a competent digital marketing agency to leverage inbound marketing. It is important that you list down your goals and key result areas for the agency to work upon. You should shortlist a few good agencies and then call them over for a one-on-one consultation. Conduct a comparison of your marketing goals and budget, against the capabilities and offerings of the digital marketing agency. Only then will you be able to select an agency that will best suit your needs, and will result in lead generation. In most cases, you will look for hiring a firm to provide you social media marketing, SEO, SEM, mobile marketing, creating a blog, etc. As these agencies levy heavy charges, choosing a good digital marketing agency which will provide value for money becomes all the more important.

Get Recommendations
Firsthand information is any day better than relying only on the promotional content on the agency’s website. Ask your friends and colleagues from a similar field for recommendations of digital marketing agencies. They will not only make you aware about the strengths of these agencies, but will also tell you about their weaknesses. You can also ask groups on LinkedIn for references of good agencies.

Experience
It is important that they have a considerable amount of experience in catering to the needs of your business. Look for the digital strategy they have implemented for a company that belongs to an industry similar to yours. For example, if you are a manufacturing company, hiring an agency with vast experience in FMCG will be of little use. Also, look at the quality of their work before finalizing the agency.

Capability of People
Ensure that your work is in capable hands. Look at the experience and qualifications of people in the firm. Ensure that they follow world-class procedures and have hired experts in a particular field to look after your work. If you find that the content expert is also heading the SEO and social media team, it should raise a red flag.

Cost
The charges of the service provided will become a crucial factor in deciding which agency will work best for you. You can hire a firm which will provide maximum services for a certain amount. In most cases, you will have to hire the agency on retainership basis and will have to give them retainer fees. Also, do not forget to ask for an itemized invoice for each service they provide. Decide how much fees they will charge for incorporating changes in the work. Try to negotiate the fees. However, remember that a low amount of fees will not guarantee quality work. So, even if a good agency is slightly costlier, go for it.

Up-to-date with Trends
Ensure that the agency you hire is abreast with the latest trends in the digital marketing industry and has the required expertise to incorporate them for you. Do some research on the relevant current trends and question them when they come for a one-on-one meeting. If they look clueless about the innovative trends or do not have substantial expertise in it, think once again about hiring them.

Offerings
Study the package of services the agencies are offering. Know what all they plan to cover. In most cases, they will provide the website design, online marketing, email and mobile web solutions, social media marketing, SEO, SEM, copy and content writing, etc. Try to hire an agency that will provide complete digital marketing solutions and will be a full-service provider. Understand how the agency plans to combine inbound and outbound marketing for maximizing the impact of marketing.

Study Their Marketing

One of the excellent ways to judge an agency is to actually check how they have implemented their marketing. Study their website, blog, and social media pages. Check if they have an impressive and user-friendly website. See how they engage with the followers on their social media pages, how frequently they post, and what kind of content they put up on their pages. Ensure that their blog is updated and has a considerable number of followers. See what are the creative strategies and innovative marketing tools they have employed for reaching out to their target audience through digital media.

Reputation of the Company
Try to find out about the reputation of the digital marketing firm you are going to hire. Do not hire someone who is relatively new in the business. Try to seek the help of seasoned and established players. You can also have a look at league tables to get a comparison of many digital marketing agencies. This will tell you about the general public opinion of the firm.

Measurable Return On Investment (ROI)
Hire an agency that understands that you are hiring them to get the best ROI. One of the wrong ways to judge this is by calculating the number of followers they will get you for your Facebook page, Twitter page, or blog. You must find an agency that will implement the use of digital marketing analytics to measure the response and keep a track on what is working and what is not. This will enable you to take corrective action ASAP and focus more on strategies that will help you maximize your ROI.

Realistic Implementation
While interviewing them, don’t get overtly impressed by the elaborate Internet marketing strategies they put forward. Understand if it is practical for your product and whether you will be able to tap into your target market. Also, look at the cost factor. Remember to hire an agency that understands your goals and provides viable solutions that can be implemented practically to get results.

Portfolio
It is important that the people send you links to their previous campaigns or carry their online portfolio when they come to meet you. If they send over links of their work, you will be able to go through it and base your questions on them. It is important that the portfolio mentions the strategy, target market, implementation, the positive impact, and returns on the project. This will help you judge the agency in a better way.
Testimonials

Do not forget to read the testimonials written by the other clients of the agency. This will also help you to understand the quality of work and service they offer. However, in most cases, the agency will ask them to write testimonials. Hence, this won’t be a vital yardstick to judge the agency, but it will certainly give you an idea about the level and type of clients they deal with.

Read Online Reviews
One of the most credible ways to know about the agency’s standing in the market is to check their BBB rating. In most cases, an established agency will be registered on BBB and you will also be able to read any kind of complaints about them. Also, try to read the reviews of communication and marketing professionals who have worked with them. These reviews are often found on various professional discussion forums.

Ask Them the Right Questions
When you are interviewing the representatives from these firms, it is important that you ask them the right questions. Tell them about your digital marketing goals. Then ask them how they plan to increase the footfall, website traffic, leads, etc. Understand how they will go about implementing social media to garner the necessary publicity and target market engagement. Know how they will implement SEO for all your websites. Understand the kind of allied services they offer like copywriting, design, graphics, etc. Also, know about the turnaround time for work and incorporation of changes.
Try to visit their office so that you know that they have a facility in place which can support your digital marketing needs. Knowing how to hire the right digital marketing agency will help turn your Internet marketing into a profit-producing tool. Check the awards and accolades won by the agencies as that will speak a lot about their work. Try to test them by giving smaller assignments before making a yearly contract with them.

Tips on Marketing Ideas Meant for Dental Offices

Tip
Attend meetings of the American Dental Association (ADA), and network with other dentists. This will help you get references from other dentists for your specialization.
Today, with so many dental offices or clinics serving and helping people, you cannot expect patients to just walk into your office. You will have to promote yourself and your clinic so that the general public become aware of the services you offer. Whether you are a general dentist, endodontist, oral and maxillofacial surgeon, pediatric dentist or a prosthodontist, you will have to undertake marketing initiatives to make your presence felt and people know about your dental office. So, here are few tips to do so.

Ensure that the dental office or clinic has a friendly, easy to remember name. Design a logo and brand identity for the dental office. You can even offer patients bottled water with your logo on it. People often are scared to visit a dentist because of the associated pain involved with dental treatment. To comfort your patients’ fears, you can create a relaxing and soothing ambiance in your clinic, and you may also put up before and after photos of dental success stories. Here are a few more easy but vital marketing ideas for dentists.

Word It Properly
How can you expect to get clients if all your business cards or letterheads mention that you are a general dentist, and do not mention your specialization. Right from the signage to prescriptions to business cards to files, ensure that they all mention your specializations. For example, you can mention “General and Cosmetic Dentist”. If you are catering to dental implants, make sure all your business collateral mention it.
Free Gifts

To ensure that your clients keep coming back, you must give them a reason to return. Offer them a six-monthly dental wellness check-up package or a teeth whitening session absolutely free. You can also offer free electric toothbrushes, toothpastes, mouthwash, etc. Also, if you can, offer branded stationery, clocks, calendars, etc., this ensures that people remember to visit your office for a dental check-up just by looking at your gifts.

Collaborate With Schools
Children give parents a difficult time when they are to be taken for a dental appointment. But just imagine what will happen if the children insist on visiting your office. For this, you will have to collaborate with various schools and arrange free field trips to your office. Children will get familiar with your office and in the process learn about dental hygiene. You may treat them to small gifts such as a toy, book, stationery, etc. If the children have a good time, in most cases, they will visit your office again along with their parents. What’s more, the parents will be relieved and glad that their child is not afraid to visit a dentist anymore.

Website and Social Media
Do not underestimate the power of the Internet to reach your target audience. Get a decent website designed and hosted on the Internet. Remember, it should have all the details about the various services and treatments you offer in your dental office. Set up social media accounts, and interact with your existing and prospective customers. Provide information about dental hygiene, photographs about treatments done, success stories, etc.

Volunteer at Charities/Community Programs
One way to reach out to your target audience is to increase your visibility and presence. For this, you can arrange free dental check-ups at charity or community programs. Distribute dental hygiene products for free. You can arrange for conferences and seminars that educate people about the various dental problems and the treatments to tackle them. This will help you promote your dental clinic in a non-invasive way.

Referrals
You can ask existing patients to recommend you to others. However, ensure you word it rightly when you are putting it across to them. When it comes to convincing them, do not sound pushy or aggressive. You do not want to offend your patients by enforcing your idea of self-promotion on them. Try to put it across in course of a regular conversation.

Reviews
Today’s consumer is well-informed and prefers to run an Internet check on any kind of services or products before buying them. This means that you will benefit by registering on various websites like Yelp, etc., and ensure that you have positive reviews. Also, register yourself on the BBB’s accredited dentist list as well. This will help create a positive impression on patients.

Print Advertising
Try to advertise in local magazines, newspapers, etc. You can also tap into community publications. Putting up billboards and posters will also help promote your clinic. You can also resort to sending direct mail, leaflets, door handles, etc. People in your locality with start recognizing your office after seeing your logo. They will remember it when they have to visit a dentist.

Digital Advertising

Advertise through TV commercials and radio jingles. While this option may be a little expensive, trust me, this works very well for brand recall. However, time them correctly to have the right impact. Also, pay for ads on Facebook and the Internet so that you are able to reach the right people who are searching for dental services in your area.
No matter what, always have a friendly approach towards your patients/clients. Explain the dental problem and the approach you are going to take to deal with it. Remember, no one likes to visit or recommend a rude dentist. If you win any kind of recognition or award for your expertise/service in the field of dentistry, make sure you have a press release in place, and disseminate it to various online and offline publications. Remember, always have a happy disposition, even while answering calls, to make a favorable impression on patients.