I run a small offline business which in recent months has enjoyed a very nice upswing in business thanks to the internet. This was no accident – I’ve been working hard on my marketing for about a year. Much of this effort was spent learning how to market my business online.
During this process of getting it right, I’ve bought some garbage courses and information. But, within the piles of garbage I’ve also bought some real gems that without I’d not be enjoying my recent surge in sales and new customers.
As I look back about what’s were good purchases for learning marketing and which were not useful at all, I’ve come up with the following criteria to look for when choosing a business marketing guide or system.
3 Criteria When Choosing a Small Business Marketing System:
1. Don’t buy a small business marketing system that promises to teach you everything about marketing. What you’ll often get is a lot of fluff and little substance. You’ll probably know most of the information already in the massive “all-in-one” marketing kits.
No marketing author can tell you about print advertising, SEO, social media, referrals, viral marketing, e-mail marketing, direct marketing, TV ads, etc. Each of these topics on their own are self-contained guides or systems.
Instead, know exactly what you wish to learn about or improve, and buy a business marketing guide that caters to your need specifically.
2. Don’t buy from someone who doesn’t have real-life marketing experience. You preferably want to buy from someone who actually runs a small business and does their own marketing.
There are hundreds of people who write about marketing and sell “marketing systems” but have never done it for real.
3. Be prepared to do the work yourself – or at least do some of it so you get a hands-on education so you can properly hire people to implement the marketing activities taught. If you’re not prepared to roll up your sleeves and take action, no business marketing system will work for you.
In my view the best type of business marketing guide to buy is one that teaches you how to hone your online marketing. Focusing my marketing activities on the Internet has by far worked the best for me during the last 6 to 12 months.