Start a Mobile Marketing Business

Innovations in technology have always been the precursor to creative marketing strategies. With the growth of mobile phones, the world also witnessed the rise of mobile marketing. Now companies have realized that there are many advantages to mobile marketing, hence it has become one of the most profitable businesses, and let me tell you, this is probably the perfect time for you to foray into this industry.

Research Thoroughly
Every day, several entrepreneurs venture into the mobile marketing industry, and only those who offer innovative marketing techniques last in the industry. Your main objective is to offer something different to your client. For this, you will have to know what are the existing marketing methods. The only way to learn about the marketing techniques prevalent in the market is to research! Apart from the marketing methods, your research should tell you about:

  • Your competitors
  • Scope of the business
  • Legal and financial aspects of the business

Make a Business Plan
Use your research and make an effective business plan. When you make a business plan you should include the following points in it:

  • Objectives of your business
  • Cash estimate
  • Competition analysis
  • Target market
  • Marketing strategy
  • Projected flow of cash

You should always remember, a business plan is essential for your business. It will keep you on track, and will help you achieve your objectives. One more thing, you should modify your business plan with respect to the changes in the market.

Finalize Your Services
It is very important to finalize the services that you are going to offer, before you think of contacting prospective clients. You may offer:

  • Development of mobile website
  • Mobile marketing strategies
  • Text messaging
  • Mobile advertising

In addition to the above, you can also come up with innovative ideas. Most of the companies in the mobile marketing business offer a package which comprises multiple services. I recommend you to offer only those services in which you have expertise, because if you offer some service, and you are not able to deliver, then it will be detrimental to your company. Once you have made the business plan, and finalized your services, you should acquire all the licenses needed to run your business.

Establish Relationships
There are 2 major relationships that you will have in your business:

  1. Relationship with clients
  2. Relationship with service providers

To acquire clients, you will have to:

  • Identify the prospective clients.
  • Study their marketing needs.
  • Classify them according to their needs.
  • Determine how you can cater to their needs.
  • If you offer services that will boost their sales, approach them.
  • Convince them, and acquire a contract.

To establish a relationship with service providers, you should:

  • Contact the popular service providers with respect to the services that you intend to provide.
  • Discuss the terms of associations, and sign an agreement.

Remember that your business runs on your clients and the service providers, so do maintain a good relationship with them.

Create an Application
In modern times, you need to have your own mobile application to reach the top of the mobile marketing business industry. If you have your own application, you will not have to completely rely on service providers for your business. You will easily find experts in application development. With the help of the application developer make a user-friendly application. This application can be based on any topic like travel, health, etc. Once the application is created, you should make a website to support it. Ask the web designer to make a website which is attractive and interactive. The website will also turn out to be a platform for your business. After your website is ready, you should start promoting your application on every platform available. When the application becomes popular, you will surely be approached by many clients.

With innovation, skill, determination and hard work, you will surely become one of the best (if not the best) in the business. Remember, luck favors those who are dedicated towards their work, so if you want luck on your side, then you should give your 100 percent.

Selling Stuff Online

Internet-based commerce has now become a major success story for many firms. Statistics show an unprecedented growth in the number of Internet users over the past decades and the numbers are only expected to keep on growing. They will go on increasing, thanks to the new revolution in cyberspace, triggered by e-commerce and Internet advertising. With plenty of reputable sites offering an experience of quick, reliable service, and discounted shopping packages, people are ready to get anything, through the click of a button. In the fierce competition of online sales and shopping, it is mandatory that every seller knows simple ways to sell his stuff.

Selling Stuff Online: Tips

Go for Popular Online Retail and Auction Platforms
There are a number of websites that have changed the dynamics of Internet marketing. They can give you an opportunity to advertise your products and services, to reach a wider market.

ebay and Amazon are the top choices of most sellers as they command a global outreach. If you wish to sell your products, targeting many customers, then you have to formally register on these sites and pay for the advertisements and marketing, as per their plans. Using Google Adwords, you can advertise your products on other websites and in search results.

Go For Email Marketing
Email marketing techniques are a novel option, if you wish to advertise your products. It provides a direct channel to reach customers, with whom, you have conducted prior business.

Social Networking is the Order of the Day
There is no doubt that social networking sites are accessed by most Internet users on a daily basis. There are many websites like Facebook, that can advertise your products for a fixed budget. However, marketing on these sites should not annoy the user. These sites can provide you with targeted advertising, which can boost your sales.

Banner Advertising is The Perfect Idea
The idea of banner advertising is a very creative one, aimed at selling products on a large scale. In banner advertising, web developers embed an advertisement on a webpage. The users are provided with certain pop-up games, videos, music, and various other features, that can entertain them and indirectly highlight the product.

Go for Craigslist
Craigslist is a centralized network that features classifieds pertaining to almost every consumer need. You can take advantage of its wide regional reach to sell your products.

There are various other modern advertising methods that can help you sell your product and gain profits for your company. Online selling is all about understanding the market potential of a product, its target customer base, and using innovative strategies to reach the market.

Choose a Small Business Marketing Guide

I run a small offline business which in recent months has enjoyed a very nice upswing in business thanks to the internet. This was no accident – I’ve been working hard on my marketing for about a year. Much of this effort was spent learning how to market my business online.

During this process of getting it right, I’ve bought some garbage courses and information. But, within the piles of garbage I’ve also bought some real gems that without I’d not be enjoying my recent surge in sales and new customers.

As I look back about what’s were good purchases for learning marketing and which were not useful at all, I’ve come up with the following criteria to look for when choosing a business marketing guide or system.

3 Criteria When Choosing a Small Business Marketing System:

1. Don’t buy a small business marketing system that promises to teach you everything about marketing. What you’ll often get is a lot of fluff and little substance. You’ll probably know most of the information already in the massive “all-in-one” marketing kits.

No marketing author can tell you about print advertising, SEO, social media, referrals, viral marketing, e-mail marketing, direct marketing, TV ads, etc. Each of these topics on their own are self-contained guides or systems.

Instead, know exactly what you wish to learn about or improve, and buy a business marketing guide that caters to your need specifically.

2. Don’t buy from someone who doesn’t have real-life marketing experience. You preferably want to buy from someone who actually runs a small business and does their own marketing.

There are hundreds of people who write about marketing and sell “marketing systems” but have never done it for real.

3. Be prepared to do the work yourself – or at least do some of it so you get a hands-on education so you can properly hire people to implement the marketing activities taught. If you’re not prepared to roll up your sleeves and take action, no business marketing system will work for you.

In my view the best type of business marketing guide to buy is one that teaches you how to hone your online marketing. Focusing my marketing activities on the Internet has by far worked the best for me during the last 6 to 12 months.

 

Build Up Your Internet Reputation

In today’s fast-paced world, when practically anyone and everyone has a profile on the World Wide Web, whether personal or professional, it is important that whatever content we put up reflects positively about us. It directly affects what and how people think of us. This is especially true of businesses. The Internet is probably the biggest tool for advertising your wares. Word-of-mouth is how your reputation will spread on the Net. So how you market yourself on the Internet, and how happy your customers are, are a few things you need to be very careful about. A satisfied customer might post a positive review online which can boost business, but at the same an unsatisfied customer(s) can ruin your reputation in no time by posting unfavorable reviews. To prevent this from happening, a lot of major corporations manage and safeguard their online reputation by taking help from reputation management companies. But what steps would you take yourself to keep your reputation from getting tarnished, especially if you own a small business, or have a personal profile or a blog?

Creating Your Own Personal Brand
If you are a job seeker and planning to post your résumé online, then it’s very important that your résumé creates a positive impression about you. If you have a social networking profile or a blog, make sure it contains only good content about you. A prospective employer might just run a search for you and get influenced by what your profiles have to say about you. As they say, first impression is the last impression. In a blog, never ever lie about yourself or anything that you have written. Offer only useful content. Providing valuable and thought-provoking insights and high quality material will not only help in establishing you as an expert in your field, but fetch you better results and push your rankings up in search engine results. At the same time, keep in mind you don’t divulge too much personal information about yourself.

If you own a business, just make sure your website contains all the information it can about your products and services. Incomplete information will leave a prospective client unhappy and he may leave the website and hunt elsewhere. Highlight all the positive reviews about your products by providing links to them. If you have received testimonials, provide links to them. Starting a blog will help you interact more with your customers, and your business can profit if you get constructive feedback from them. Be sure to create a page for your business on all social networking sites. Attract readers to your website once it is established by asking friends and partners to provide links to your content on their own blogs or sites. This often serves to increase the number of people visiting your page, and is a great tool to increase the prospects of landing a good job and/or promoting your business.

How you design your website also has an effect on your online reputation. If you are an expert at HTML, you can have a snazzy website which will attract readers. Otherwise, keep it simple by not crowding it with too much content, pop-ups, and advertisements. These can be a major turnoff and drive readers away.

Check and Respond to What Others are Saying
Keep a tab on your reputation by constantly monitoring it. Every day, make it a point to check who all have posted reviews about your services, whether good or bad. If you find a negative review, try to get in touch with the people who posted it. One way out is to take the criticism good-naturedly, apologize to the customer, and tell him that you will do your best to rectify matters. The way you handle complaints is going to affect your business, so handle it such that the customer is satisfied and not disgruntled anymore. Trying to justify your services might backfire, so whatever you choose to do, do it carefully. At the same time, if a customer posted positive comments, thank him for it, and make it look sincere. Do this monitoring activity on a regular day-to-day basis, so you can take care of all negative comments before they begin to tarnish your online reputation.

Build Contacts with People with Similar Interests
This is extremely important as well. If you do not build and maintain contact with people who have the same professional interests, you could be losing out on a huge load of customers. You can share a great deal of information online with people who are into a similar business as yours. Cross-referencing and joining forces with your business partners or other professionals in the same field will ultimately lead to an increase in traffic on your website.

Ensure the Right Internet Presence
It’s not just about building a website and garnering an online presence, but how you maintain quality content and link to social media sites, that goes a long way in creating a good online reputation. If your website hosts false or copied information or has excess keywords, search engines may penalize you by banning it. This is where search engine optimization comes into picture. Using this technique, build your website in such a way that’s not just technically right, but offers just what the users want to see, carefully constructed, error-free, valid content. Also, never link to websites that contain spam and malicious content.
Having a reputable web presence is highly important nowadays. It helps in increasing your brand awareness, and targets the right audience. Relevant content will improve the flow of customers to your site, helping you to establish long-term relationships with customers, and ultimately improve sales. Building an online reputation takes time, and once you build it, managing it is also equally important, and when you do that, both your customers and rivals will look up to you.

Internet Marketing Consultants Tips

Internet marketing in the layman’s language is defined as the publicity of goods and services on the Internet. However easy and simple it may sound, the fact of the matter is to do this job efficiently one needs proper consulting. Internet marketing consulting is at its peak, with the growing awareness of the Internet benefits among the people, as everyone wants to claim their share.

To quote Brian Tracy, “Your ability to negotiate, communicate, influence, and persuade others to do things is absolutely indispensable to everything you accomplish in life. The most effective men and women in every area are those who can quite competently organize the cooperation and assistance of other people toward the accomplishment of important goals and objectives.”

Internet Marketing Consulting

Internet marketing consulting is the art of using the expertise or knowledge of ‘know how’ in an efficient way to reap maximum benefits. First, one should know how the Internet works to connect people globally. Identifying the market is the next step, which is based on extensive research. Then the consultants should come up with a foolproof marketing plan, that should also provide complete information on how to start, operate, grow, and manage the Internet marketing business. The job should be based on a business model that has been tried and tested.

Useful Tips

  • Getting your name out there can help land bigger and better opportunities, after all, you are in the marketing business.
  • Resources available with the client is the basic area of consideration.
  • The goal of the client, whether he wants to be rich or famous, or wants to help society at large, is a key factor that has to be considered before taking any decision.
  • The time and energy that the client is willing to spend towards the goal is also very important.
  • Be realistic and refrain from unachievable goals, and very importantly, do not make false promises.
  • Keep up with the advances made in technology, be innovative, but at the same time make the plan simple. A long plan full of unnecessary information is not required.
  • Be honest, this is one thing which can promise you success.
  • Maintain the privacy of your client.
  • Keeping your existing online marketing strategy free of charge sure goes a long way in getting in new clients.

According to PricewaterhouseCoopers, “The market is currently valued at around a staggering $13.5 billion, returning an overall annual growth rate of around 26.8%”.

It is a well-known fact now that the Internet marketing consulting business can be an extremely profitable occupation. There are many Internet businesses, consultants, and trainers that earn hundreds of thousands of dollars each year. So, when you are ready to start making money online, don’t be afraid that there are so many people who are already making good money for themselves. Just start choosing your clients carefully because if you get an unreasonable client then you don’t always have the luxury of doing exactly what is needed according to the plan. Clients can be irritating at times, and you two might not gel well, but if you choose the client after considering all the factors then you will never regret the choice of work you took. Always remember the famous quote by Nelson Mandela, that the greatest glory in living lies not in never falling, but in rising every time we fall.

Read on to see what Jawdat Moussa―Director (Creative Computer Technology) had to say about Apex Internet Marketing Consultants, a leading consulting firm. This excerpt reflects the scope of the business: “Creative Computer Technology has been providing IT solutions and support to small and medium businesses for many years and have now expanded our business to include Internet Marketing solutions. Since joining Apex Pacific Network Partner program and acquiring the true techniques of search engine optimization and pay-per-click management, I have been able to confidently provide these services to my clients. In only a couple of months of taking on this training, I have been able to acquire 2 clients and start earning recurring revenue. The training and support from Apex consultants has helped me build my expertise in this industry. I am now working towards establishing this side of my business so that I too can grow into a profitable internet marketing firm.”

Word of advice is Internet marketing strategy is definitely not child’s play, but at the same time nothing is impossible. It is good to have ambition and drive, but only systematic planning, research, and 100% dedication can take you there. Good Luck!

Tips on Selecting an Internet Marketing Company

Everywhere everyone is trying to sell something. Perhaps the prime reason why we exist is to sell. Preachers sell their conviction, experts in various fields sell their expertise, in business we sell our ideas or services, on matrimonial sites we try to sell how good or how different we are to get a partner…the list is endless. But it is a fact that everyone is selling something or the other. Marketing or publicity is the first step in the selling business. In this article, we will focus on Internet Marketing and how to select the right firm for you.

The Concept of Internet Marketing

With the rise of this fabulous luxury that we refer to as the Internet, new vistas have opened up, and it has very much transformed itself into a necessity. If you want run a home-based business, or plan to have access, or for that matter, be accessible around the globe, you need to be visible on the Internet, and for that you will need a good internet marketing firm. These companies serve as an interface between you and your potential customers. They design, develop, and provide integrated online marketing solutions.

In today’s market, there is a broad range of online marketing opportunities. Successful online marketing depends largely on the ability to identify the right consultants, who provide the best opportunity to reach your target audience in a cost-effective manner. When someone wants to bring more viewers to his or her website, then the website owner can choose from the many online marketing companies available. However, with so many different companies, it is difficult to find a way to sort through them. One should keep in mind that the company selected should have a good record and reputation. It is also advisable to find out the authenticity of the company, and information about the different types of support they offer.

Selecting An Internet Marketing Company

The Internet is flooded with various types of marketing consultants, offering various plans and strategies. One can easily look up information on a particular company and their related statistics. While looking for firms, ensure that they have worked on a product or service similar to yours, so that they have the necessary skill set available with them. Once you narrow down a list of potential firms, contact them and ask them for brochures and references. Follow-up with the references, and ensure that they are genuine before deciding on the firm. You can also ask the firms to come up with a small demonstration of the idea and the plan that they have for you.

However, something that can help you hunt for the right firm is the new concept of Search Engine Optimization (SEO). It is the process of selecting the best keywords coupled with adequate on-page optimization, along with other off-page optimization factors so that the business achieves better position in the search engine result pages for the selected words. With research confirming that 70―80% of prospective web customers use search engines or search directories to find relevant content, search engine marketing is the most widely used method and it is very effective too. Another smart move would be to add the URL to the Internet Marketing directory and the Internet Marketing center. However, submitting the website into search engines and directories can be a determining factor; the method followed to submit to these search engines is extremely important and calls for a fair amount of research.

Another emerging trend is video marketing, and it is definitely the next big thing. Video marketing entails the use of video for conveying your message to the audience. Experts believe that videos are very effective, and greatly help in establishing an engaging and interactive platform to communicate with the customers. Videos are a much better way to inform your potential customers about the services and products offered by you, when compared to 2-dimensional pictures that you can put up on the website.

Now that you have these tips to choose a consultant, learn to make use of the search engines, and make a concrete well-informed plan together with your internet marketing consultant to expand your business worldwide.

Choosing the Best Digital Marketing Agency

Advice
It is advisable that you get a local agency for the job which will be based near your business location. This will save you a lot of time and effort in traveling to the agency. Communication will also be quick and easy instead of giving instructions and adding confusion on phone or email.
In today’s age of Internet, it has become crucial that you choose a competent digital marketing agency to leverage inbound marketing. It is important that you list down your goals and key result areas for the agency to work upon. You should shortlist a few good agencies and then call them over for a one-on-one consultation. Conduct a comparison of your marketing goals and budget, against the capabilities and offerings of the digital marketing agency. Only then will you be able to select an agency that will best suit your needs, and will result in lead generation. In most cases, you will look for hiring a firm to provide you social media marketing, SEO, SEM, mobile marketing, creating a blog, etc. As these agencies levy heavy charges, choosing a good digital marketing agency which will provide value for money becomes all the more important.

Get Recommendations
Firsthand information is any day better than relying only on the promotional content on the agency’s website. Ask your friends and colleagues from a similar field for recommendations of digital marketing agencies. They will not only make you aware about the strengths of these agencies, but will also tell you about their weaknesses. You can also ask groups on LinkedIn for references of good agencies.

Experience
It is important that they have a considerable amount of experience in catering to the needs of your business. Look for the digital strategy they have implemented for a company that belongs to an industry similar to yours. For example, if you are a manufacturing company, hiring an agency with vast experience in FMCG will be of little use. Also, look at the quality of their work before finalizing the agency.

Capability of People
Ensure that your work is in capable hands. Look at the experience and qualifications of people in the firm. Ensure that they follow world-class procedures and have hired experts in a particular field to look after your work. If you find that the content expert is also heading the SEO and social media team, it should raise a red flag.

Cost
The charges of the service provided will become a crucial factor in deciding which agency will work best for you. You can hire a firm which will provide maximum services for a certain amount. In most cases, you will have to hire the agency on retainership basis and will have to give them retainer fees. Also, do not forget to ask for an itemized invoice for each service they provide. Decide how much fees they will charge for incorporating changes in the work. Try to negotiate the fees. However, remember that a low amount of fees will not guarantee quality work. So, even if a good agency is slightly costlier, go for it.

Up-to-date with Trends
Ensure that the agency you hire is abreast with the latest trends in the digital marketing industry and has the required expertise to incorporate them for you. Do some research on the relevant current trends and question them when they come for a one-on-one meeting. If they look clueless about the innovative trends or do not have substantial expertise in it, think once again about hiring them.

Offerings
Study the package of services the agencies are offering. Know what all they plan to cover. In most cases, they will provide the website design, online marketing, email and mobile web solutions, social media marketing, SEO, SEM, copy and content writing, etc. Try to hire an agency that will provide complete digital marketing solutions and will be a full-service provider. Understand how the agency plans to combine inbound and outbound marketing for maximizing the impact of marketing.

Study Their Marketing

One of the excellent ways to judge an agency is to actually check how they have implemented their marketing. Study their website, blog, and social media pages. Check if they have an impressive and user-friendly website. See how they engage with the followers on their social media pages, how frequently they post, and what kind of content they put up on their pages. Ensure that their blog is updated and has a considerable number of followers. See what are the creative strategies and innovative marketing tools they have employed for reaching out to their target audience through digital media.

Reputation of the Company
Try to find out about the reputation of the digital marketing firm you are going to hire. Do not hire someone who is relatively new in the business. Try to seek the help of seasoned and established players. You can also have a look at league tables to get a comparison of many digital marketing agencies. This will tell you about the general public opinion of the firm.

Measurable Return On Investment (ROI)
Hire an agency that understands that you are hiring them to get the best ROI. One of the wrong ways to judge this is by calculating the number of followers they will get you for your Facebook page, Twitter page, or blog. You must find an agency that will implement the use of digital marketing analytics to measure the response and keep a track on what is working and what is not. This will enable you to take corrective action ASAP and focus more on strategies that will help you maximize your ROI.

Realistic Implementation
While interviewing them, don’t get overtly impressed by the elaborate Internet marketing strategies they put forward. Understand if it is practical for your product and whether you will be able to tap into your target market. Also, look at the cost factor. Remember to hire an agency that understands your goals and provides viable solutions that can be implemented practically to get results.

Portfolio
It is important that the people send you links to their previous campaigns or carry their online portfolio when they come to meet you. If they send over links of their work, you will be able to go through it and base your questions on them. It is important that the portfolio mentions the strategy, target market, implementation, the positive impact, and returns on the project. This will help you judge the agency in a better way.
Testimonials

Do not forget to read the testimonials written by the other clients of the agency. This will also help you to understand the quality of work and service they offer. However, in most cases, the agency will ask them to write testimonials. Hence, this won’t be a vital yardstick to judge the agency, but it will certainly give you an idea about the level and type of clients they deal with.

Read Online Reviews
One of the most credible ways to know about the agency’s standing in the market is to check their BBB rating. In most cases, an established agency will be registered on BBB and you will also be able to read any kind of complaints about them. Also, try to read the reviews of communication and marketing professionals who have worked with them. These reviews are often found on various professional discussion forums.

Ask Them the Right Questions
When you are interviewing the representatives from these firms, it is important that you ask them the right questions. Tell them about your digital marketing goals. Then ask them how they plan to increase the footfall, website traffic, leads, etc. Understand how they will go about implementing social media to garner the necessary publicity and target market engagement. Know how they will implement SEO for all your websites. Understand the kind of allied services they offer like copywriting, design, graphics, etc. Also, know about the turnaround time for work and incorporation of changes.
Try to visit their office so that you know that they have a facility in place which can support your digital marketing needs. Knowing how to hire the right digital marketing agency will help turn your Internet marketing into a profit-producing tool. Check the awards and accolades won by the agencies as that will speak a lot about their work. Try to test them by giving smaller assignments before making a yearly contract with them.

Tips for Social Media Marketing

Success stories stand tall as long as they get the space and recognition to grow and flourish. In any business, right from introducing the product, to drawing profitable sales, there is one word that makes all possible. Marketing has not only justified its definition but has also elevated the strategies for advertising and creating an image in the market. With a marketing tool in view, the most effective strategy that has gained a lot of importance with achieving its primary role is social media marketing. Now who is not aware of the social media, or I must say who does live in a social era that is ruled by social media, it has almost conquered the globe today.

Marketing with the help of social media is defined as product selling with the help of different forms of social media is called social marketing. It can also be called a type of Internet marketing that is designed to gain brand image and successful goals of marketing communication with the help of social media. Simply put, it is to advertise and create market space and image with the help of social networking sites and other spaces on the Internet. Blogs, news, Twitter, and even Facebook and MySpace are well-known and established social media attributes, that are the major targets of social media marketing. This platform gives a more connected feeling and a human touch in the race of high-end profits.

Tips for Social Media Merchandizing

It is important to analyze the perfect gap in the market space, to be the most visible, and that is what marketing with the help of social media does. Even if you have the best of cards, you should be able to play a smart game, and a smart game will need tactics and strategies that will help you draw the game in your favor. It is so in the case of media marketing too. You already have the weapon, all you need to do is to use it strategically.

  • A little study and research on your target, short term and long term goals and prospective customers, etc., will help a lot in framing the basic strategies of target social media tools. Remember that there is a pool out there, you will need to decide when would you fish in each of them, whether targeting a single social media tool or more at a single time. One cannot be a master in marketing in the first go, trial and error with different tools of social media will eventually give you the opening for profitable audience gain.
  • As truly said by Li Evans- “Content Doesn’t Win. Optimized Content Wins”, the tip here is that the best online exposure is got only when people like your content and share it with others, which is not a big space of choices, but that which is optimized, apt and conveys your message effectively. Get the best of your content linked and shared.
  • Building a healthy audience is the key role of social media. A healthy audience can be made by being ethical and acknowledging them too. Keep updating information and news and do not ignore social media conversations. Once you make the audience feel valued and important, it will add to your brand image and enhance the number of prospective sales, clients and audience.
  • Social media has got its sudden boom with the growth and popularity of social networking sites. Facebook and Twitter are tools that are the most effective platforms for an audience. With a business page of your company, you can constantly update and share content, news, and more about your business. For the short and direct messages to create a following to your company website, Twitter makes an effective choice.
  • Learn the game with time and research. Do not stick to one plan for a long time. You might want to consider multiple options along with interlinking them for effective results. Use strategies like cross-linking and cross-promoting. You might consider connecting your Twitter account to Facebook, or linking your blog to Twitter that will show a follow button to your blog. This will also help the audience choose the tool that suits them the most, to communicate back to you. This works best for small businesses.
  • Keep track of the ups and downs in social media competitors. If there exists a horse that races down the fences in no time, you don’t want to be riding the one that hardly makes it to the post. It is alright to be picky when it comes to profit. Make strategically planned choices when choosing the correct tool for marketing
    Use tools like LinkedIn, blogs and also other multimedia tools like YouTube, which are also effective strategies. You may create your Flicker account to post customer or product photos. YouTube can be effective for businesses that aim at video marketing too.

These were a few strategies and tips for social media marketing. You may tweak these strategies with your own ideas or any other options you find the most suitable and effective, to market your service or product. Here again, patience being the key, do not expect unrealistic results. With constant efforts and effective strategies, success will no longer be blocked on your business charts.

Tips on Marketing Ideas Meant for Dental Offices

Tip
Attend meetings of the American Dental Association (ADA), and network with other dentists. This will help you get references from other dentists for your specialization.
Today, with so many dental offices or clinics serving and helping people, you cannot expect patients to just walk into your office. You will have to promote yourself and your clinic so that the general public become aware of the services you offer. Whether you are a general dentist, endodontist, oral and maxillofacial surgeon, pediatric dentist or a prosthodontist, you will have to undertake marketing initiatives to make your presence felt and people know about your dental office. So, here are few tips to do so.

Ensure that the dental office or clinic has a friendly, easy to remember name. Design a logo and brand identity for the dental office. You can even offer patients bottled water with your logo on it. People often are scared to visit a dentist because of the associated pain involved with dental treatment. To comfort your patients’ fears, you can create a relaxing and soothing ambiance in your clinic, and you may also put up before and after photos of dental success stories. Here are a few more easy but vital marketing ideas for dentists.

Word It Properly
How can you expect to get clients if all your business cards or letterheads mention that you are a general dentist, and do not mention your specialization. Right from the signage to prescriptions to business cards to files, ensure that they all mention your specializations. For example, you can mention “General and Cosmetic Dentist”. If you are catering to dental implants, make sure all your business collateral mention it.
Free Gifts

To ensure that your clients keep coming back, you must give them a reason to return. Offer them a six-monthly dental wellness check-up package or a teeth whitening session absolutely free. You can also offer free electric toothbrushes, toothpastes, mouthwash, etc. Also, if you can, offer branded stationery, clocks, calendars, etc., this ensures that people remember to visit your office for a dental check-up just by looking at your gifts.

Collaborate With Schools
Children give parents a difficult time when they are to be taken for a dental appointment. But just imagine what will happen if the children insist on visiting your office. For this, you will have to collaborate with various schools and arrange free field trips to your office. Children will get familiar with your office and in the process learn about dental hygiene. You may treat them to small gifts such as a toy, book, stationery, etc. If the children have a good time, in most cases, they will visit your office again along with their parents. What’s more, the parents will be relieved and glad that their child is not afraid to visit a dentist anymore.

Website and Social Media
Do not underestimate the power of the Internet to reach your target audience. Get a decent website designed and hosted on the Internet. Remember, it should have all the details about the various services and treatments you offer in your dental office. Set up social media accounts, and interact with your existing and prospective customers. Provide information about dental hygiene, photographs about treatments done, success stories, etc.

Volunteer at Charities/Community Programs
One way to reach out to your target audience is to increase your visibility and presence. For this, you can arrange free dental check-ups at charity or community programs. Distribute dental hygiene products for free. You can arrange for conferences and seminars that educate people about the various dental problems and the treatments to tackle them. This will help you promote your dental clinic in a non-invasive way.

Referrals
You can ask existing patients to recommend you to others. However, ensure you word it rightly when you are putting it across to them. When it comes to convincing them, do not sound pushy or aggressive. You do not want to offend your patients by enforcing your idea of self-promotion on them. Try to put it across in course of a regular conversation.

Reviews
Today’s consumer is well-informed and prefers to run an Internet check on any kind of services or products before buying them. This means that you will benefit by registering on various websites like Yelp, etc., and ensure that you have positive reviews. Also, register yourself on the BBB’s accredited dentist list as well. This will help create a positive impression on patients.

Print Advertising
Try to advertise in local magazines, newspapers, etc. You can also tap into community publications. Putting up billboards and posters will also help promote your clinic. You can also resort to sending direct mail, leaflets, door handles, etc. People in your locality with start recognizing your office after seeing your logo. They will remember it when they have to visit a dentist.

Digital Advertising

Advertise through TV commercials and radio jingles. While this option may be a little expensive, trust me, this works very well for brand recall. However, time them correctly to have the right impact. Also, pay for ads on Facebook and the Internet so that you are able to reach the right people who are searching for dental services in your area.
No matter what, always have a friendly approach towards your patients/clients. Explain the dental problem and the approach you are going to take to deal with it. Remember, no one likes to visit or recommend a rude dentist. If you win any kind of recognition or award for your expertise/service in the field of dentistry, make sure you have a press release in place, and disseminate it to various online and offline publications. Remember, always have a happy disposition, even while answering calls, to make a favorable impression on patients.

Starting a Career in Marketing

Marketing is one of the fun and enjoyable fields that brings challenges and adventures everyday. Apart from that, it is one of the professions that will be always in demand irrespective of the ups and down in the economy, because of the fact that there will be organizations who would have some or the other products or services that need to be sold for profit, and for this task they would need marketing professionals who contribute enormously to the profits of the organization. Well, that answers the frequently asked question, as to why choose marketing as a career. A person who can communicate his thoughts, ideas, and information clearly with others, stands a good chance of becoming a successful marketing professional .

It initially is a tough job, as this field is also very challenging, but with consistent performance and hard work, it is possible to get a heads up.

Enroll Yourself in a Business School: As mentioned earlier, marketing is a competitive field, and today, many companies prefer hiring professionals who are trained to enter in the industry. It is found that many organizations take students who have a bachelor’s or master’s degree in marketing or in business management. So, it is advisable for you to enroll yourself in a good business school to get a good start in this field. Once you get admission, make sure to take relevant subjects that can help you understand marketing better.

Join As a Trainee: While you are studying, try to join some organization as a trainee, where you will get the actual feel of the industry. It will give you an opportunity to get a hands-on experience on peculiar tasks and processes involved. There are organizations that have training departments that allow graduates to work with them for a certain period to gain experience. But, for this, you must be serious, committed, and must concentrate on your work, so that the company hires you.

Complete the Internship: Many business schools ask their students to complete their internship for practical and hands-on experience. And it is mandatory for some universities that you have to submit the internship certificate to get the final degree. These internship programs are also a good way to enter in this field. You must show a lot of dedication and enthusiasm during the internship period. Who knows, they might even offer you a full-time job once you complete your degree. Another little tip is to be open-minded and learn as many things as possible to get more experience and a broader perspective.

Draft a Good Resume: If you do not get a job during internship or training, don’t be disheartened. Make a resume that highlights your strengths that includes your work during internship and research or dissertation, etc. You can forward your resume to different companies separately or can upload your profile on any of the job sites to get interview calls and prepare yourself well for them.

Remember that networking and building contacts is very important to get good job opportunities. Generally, it’s the ‘contacts’ that would inform you about the openings in their companies that can suit your profile, and with their recommendation you may stand a good chance to grab that job.