Any kind of business, whether it offers a product or a service, is selling something. In order for people to be aware of this product or service, it is important that a full-fledged marketing campaign be held. This marketing campaign not only makes people aware about this product in the market, it also promotes it in a manner that makes it the best and the most desirable option for everyone around. This is where the job of a marketing coordinator begins.
A marketing coordinator is a professional who coordinates various marketing activities, that include carrying out promotional campaigns for any business, by conducting thorough market research, determining a target audience, handling press, and even deciding on the types of promotional material that will be used for the campaign (advertisements, flyers, etc.) A marketing coordinator also studies current trends to make future predictions about the kind of products or services that should be provided to the consumer, or simply suggests improvements in existing products and services. It is definitely a stressful job because of the array of responsibilities the job of a marketing coordinator entails. Moreover, it can involve long hours of work under a deadline-driven environment. If you think you are ready to take up all this, here’s how you should go about pursuing this career option.
Educational Requirements to Become a Marketing Coordinator
Any job in marketing, including that of a marketing coordinator, is not solely dependent on an education. Yes, education does solidify a professional’s background, but it is the experience that truly develops a professional.
➝ A bachelor’s degree in marketing is the best option for any student aspiring to achieve a position in the field. However, a degree in sales, business administration, communication, psychology, statistics and the like is also good enough. All these subjects are related to various aspects of marketing that can aid the job.
➝ Getting an internship in the field is the stepping stone to making it to the position of a marketing coordinator in the future. As a field that is highly competitive, it is important that a student starts with practical experience at the earliest.
➝ Several organizations prefer that potential employees also possess a master’s degree. As such, pursuing an MBA with a marketing specialization may be a great idea.
➝ The job of a marketing coordinator is not directly available to fresh graduates, which is why working your way up to the position through various other jobs is important. Also, utilizing the experience attained in these jobs in your position is what will have you stand out among others in the field.
➝ A marketing coordinator requires impeccable analytical and decision-making skills. Problem-solving and critical thinking skills are also imperative. These are skills that are developed on the job when exposed to a variety of situations. This is why most of the focus is on work experience rather than education in this field.
➝ Marketing professionals also must possess certain personal skills that will make them better at their jobs. These include communication skills (both verbal and non-verbal along with listening skills), organizational and time management skills, the ability to mentor and influence colleagues and employees, creativity to develop unique marketing approaches and reach the final consumer, and someone who is determined, a self-starter, and who can also work well in a team.
As you can see, it is a balanced combination of education, personal qualities and skills, and work experience that will help you attain a job as a marketing coordinator. Just be ready to face challenges in the field, and you will find yourself pursuing a highly rewarding career, professionally and financially.