Start a Mobile Marketing Business

Innovations in technology have always been the precursor to creative marketing strategies. With the growth of mobile phones, the world also witnessed the rise of mobile marketing. Now companies have realized that there are many advantages to mobile marketing, hence it has become one of the most profitable businesses, and let me tell you, this is probably the perfect time for you to foray into this industry.

Research Thoroughly
Every day, several entrepreneurs venture into the mobile marketing industry, and only those who offer innovative marketing techniques last in the industry. Your main objective is to offer something different to your client. For this, you will have to know what are the existing marketing methods. The only way to learn about the marketing techniques prevalent in the market is to research! Apart from the marketing methods, your research should tell you about:

  • Your competitors
  • Scope of the business
  • Legal and financial aspects of the business

Make a Business Plan
Use your research and make an effective business plan. When you make a business plan you should include the following points in it:

  • Objectives of your business
  • Cash estimate
  • Competition analysis
  • Target market
  • Marketing strategy
  • Projected flow of cash

You should always remember, a business plan is essential for your business. It will keep you on track, and will help you achieve your objectives. One more thing, you should modify your business plan with respect to the changes in the market.

Finalize Your Services
It is very important to finalize the services that you are going to offer, before you think of contacting prospective clients. You may offer:

  • Development of mobile website
  • Mobile marketing strategies
  • Text messaging
  • Mobile advertising

In addition to the above, you can also come up with innovative ideas. Most of the companies in the mobile marketing business offer a package which comprises multiple services. I recommend you to offer only those services in which you have expertise, because if you offer some service, and you are not able to deliver, then it will be detrimental to your company. Once you have made the business plan, and finalized your services, you should acquire all the licenses needed to run your business.

Establish Relationships
There are 2 major relationships that you will have in your business:

  1. Relationship with clients
  2. Relationship with service providers

To acquire clients, you will have to:

  • Identify the prospective clients.
  • Study their marketing needs.
  • Classify them according to their needs.
  • Determine how you can cater to their needs.
  • If you offer services that will boost their sales, approach them.
  • Convince them, and acquire a contract.

To establish a relationship with service providers, you should:

  • Contact the popular service providers with respect to the services that you intend to provide.
  • Discuss the terms of associations, and sign an agreement.

Remember that your business runs on your clients and the service providers, so do maintain a good relationship with them.

Create an Application
In modern times, you need to have your own mobile application to reach the top of the mobile marketing business industry. If you have your own application, you will not have to completely rely on service providers for your business. You will easily find experts in application development. With the help of the application developer make a user-friendly application. This application can be based on any topic like travel, health, etc. Once the application is created, you should make a website to support it. Ask the web designer to make a website which is attractive and interactive. The website will also turn out to be a platform for your business. After your website is ready, you should start promoting your application on every platform available. When the application becomes popular, you will surely be approached by many clients.

With innovation, skill, determination and hard work, you will surely become one of the best (if not the best) in the business. Remember, luck favors those who are dedicated towards their work, so if you want luck on your side, then you should give your 100 percent.

Selling Stuff Online

Internet-based commerce has now become a major success story for many firms. Statistics show an unprecedented growth in the number of Internet users over the past decades and the numbers are only expected to keep on growing. They will go on increasing, thanks to the new revolution in cyberspace, triggered by e-commerce and Internet advertising. With plenty of reputable sites offering an experience of quick, reliable service, and discounted shopping packages, people are ready to get anything, through the click of a button. In the fierce competition of online sales and shopping, it is mandatory that every seller knows simple ways to sell his stuff.

Selling Stuff Online: Tips

Go for Popular Online Retail and Auction Platforms
There are a number of websites that have changed the dynamics of Internet marketing. They can give you an opportunity to advertise your products and services, to reach a wider market.

ebay and Amazon are the top choices of most sellers as they command a global outreach. If you wish to sell your products, targeting many customers, then you have to formally register on these sites and pay for the advertisements and marketing, as per their plans. Using Google Adwords, you can advertise your products on other websites and in search results.

Go For Email Marketing
Email marketing techniques are a novel option, if you wish to advertise your products. It provides a direct channel to reach customers, with whom, you have conducted prior business.

Social Networking is the Order of the Day
There is no doubt that social networking sites are accessed by most Internet users on a daily basis. There are many websites like Facebook, that can advertise your products for a fixed budget. However, marketing on these sites should not annoy the user. These sites can provide you with targeted advertising, which can boost your sales.

Banner Advertising is The Perfect Idea
The idea of banner advertising is a very creative one, aimed at selling products on a large scale. In banner advertising, web developers embed an advertisement on a webpage. The users are provided with certain pop-up games, videos, music, and various other features, that can entertain them and indirectly highlight the product.

Go for Craigslist
Craigslist is a centralized network that features classifieds pertaining to almost every consumer need. You can take advantage of its wide regional reach to sell your products.

There are various other modern advertising methods that can help you sell your product and gain profits for your company. Online selling is all about understanding the market potential of a product, its target customer base, and using innovative strategies to reach the market.

Choose a Small Business Marketing Guide

I run a small offline business which in recent months has enjoyed a very nice upswing in business thanks to the internet. This was no accident – I’ve been working hard on my marketing for about a year. Much of this effort was spent learning how to market my business online.

During this process of getting it right, I’ve bought some garbage courses and information. But, within the piles of garbage I’ve also bought some real gems that without I’d not be enjoying my recent surge in sales and new customers.

As I look back about what’s were good purchases for learning marketing and which were not useful at all, I’ve come up with the following criteria to look for when choosing a business marketing guide or system.

3 Criteria When Choosing a Small Business Marketing System:

1. Don’t buy a small business marketing system that promises to teach you everything about marketing. What you’ll often get is a lot of fluff and little substance. You’ll probably know most of the information already in the massive “all-in-one” marketing kits.

No marketing author can tell you about print advertising, SEO, social media, referrals, viral marketing, e-mail marketing, direct marketing, TV ads, etc. Each of these topics on their own are self-contained guides or systems.

Instead, know exactly what you wish to learn about or improve, and buy a business marketing guide that caters to your need specifically.

2. Don’t buy from someone who doesn’t have real-life marketing experience. You preferably want to buy from someone who actually runs a small business and does their own marketing.

There are hundreds of people who write about marketing and sell “marketing systems” but have never done it for real.

3. Be prepared to do the work yourself – or at least do some of it so you get a hands-on education so you can properly hire people to implement the marketing activities taught. If you’re not prepared to roll up your sleeves and take action, no business marketing system will work for you.

In my view the best type of business marketing guide to buy is one that teaches you how to hone your online marketing. Focusing my marketing activities on the Internet has by far worked the best for me during the last 6 to 12 months.


Build Up Your Internet Reputation

In today’s fast-paced world, when practically anyone and everyone has a profile on the World Wide Web, whether personal or professional, it is important that whatever content we put up reflects positively about us. It directly affects what and how people think of us. This is especially true of businesses. The Internet is probably the biggest tool for advertising your wares. Word-of-mouth is how your reputation will spread on the Net. So how you market yourself on the Internet, and how happy your customers are, are a few things you need to be very careful about. A satisfied customer might post a positive review online which can boost business, but at the same an unsatisfied customer(s) can ruin your reputation in no time by posting unfavorable reviews. To prevent this from happening, a lot of major corporations manage and safeguard their online reputation by taking help from reputation management companies. But what steps would you take yourself to keep your reputation from getting tarnished, especially if you own a small business, or have a personal profile or a blog?

Creating Your Own Personal Brand
If you are a job seeker and planning to post your résumé online, then it’s very important that your résumé creates a positive impression about you. If you have a social networking profile or a blog, make sure it contains only good content about you. A prospective employer might just run a search for you and get influenced by what your profiles have to say about you. As they say, first impression is the last impression. In a blog, never ever lie about yourself or anything that you have written. Offer only useful content. Providing valuable and thought-provoking insights and high quality material will not only help in establishing you as an expert in your field, but fetch you better results and push your rankings up in search engine results. At the same time, keep in mind you don’t divulge too much personal information about yourself.

If you own a business, just make sure your website contains all the information it can about your products and services. Incomplete information will leave a prospective client unhappy and he may leave the website and hunt elsewhere. Highlight all the positive reviews about your products by providing links to them. If you have received testimonials, provide links to them. Starting a blog will help you interact more with your customers, and your business can profit if you get constructive feedback from them. Be sure to create a page for your business on all social networking sites. Attract readers to your website once it is established by asking friends and partners to provide links to your content on their own blogs or sites. This often serves to increase the number of people visiting your page, and is a great tool to increase the prospects of landing a good job and/or promoting your business.

How you design your website also has an effect on your online reputation. If you are an expert at HTML, you can have a snazzy website which will attract readers. Otherwise, keep it simple by not crowding it with too much content, pop-ups, and advertisements. These can be a major turnoff and drive readers away.

Check and Respond to What Others are Saying
Keep a tab on your reputation by constantly monitoring it. Every day, make it a point to check who all have posted reviews about your services, whether good or bad. If you find a negative review, try to get in touch with the people who posted it. One way out is to take the criticism good-naturedly, apologize to the customer, and tell him that you will do your best to rectify matters. The way you handle complaints is going to affect your business, so handle it such that the customer is satisfied and not disgruntled anymore. Trying to justify your services might backfire, so whatever you choose to do, do it carefully. At the same time, if a customer posted positive comments, thank him for it, and make it look sincere. Do this monitoring activity on a regular day-to-day basis, so you can take care of all negative comments before they begin to tarnish your online reputation.

Build Contacts with People with Similar Interests
This is extremely important as well. If you do not build and maintain contact with people who have the same professional interests, you could be losing out on a huge load of customers. You can share a great deal of information online with people who are into a similar business as yours. Cross-referencing and joining forces with your business partners or other professionals in the same field will ultimately lead to an increase in traffic on your website.

Ensure the Right Internet Presence
It’s not just about building a website and garnering an online presence, but how you maintain quality content and link to social media sites, that goes a long way in creating a good online reputation. If your website hosts false or copied information or has excess keywords, search engines may penalize you by banning it. This is where search engine optimization comes into picture. Using this technique, build your website in such a way that’s not just technically right, but offers just what the users want to see, carefully constructed, error-free, valid content. Also, never link to websites that contain spam and malicious content.
Having a reputable web presence is highly important nowadays. It helps in increasing your brand awareness, and targets the right audience. Relevant content will improve the flow of customers to your site, helping you to establish long-term relationships with customers, and ultimately improve sales. Building an online reputation takes time, and once you build it, managing it is also equally important, and when you do that, both your customers and rivals will look up to you.