Internet Marketing Consultants Tips

Internet marketing in the layman’s language is defined as the publicity of goods and services on the Internet. However easy and simple it may sound, the fact of the matter is to do this job efficiently one needs proper consulting. Internet marketing consulting is at its peak, with the growing awareness of the Internet benefits among the people, as everyone wants to claim their share.

To quote Brian Tracy, “Your ability to negotiate, communicate, influence, and persuade others to do things is absolutely indispensable to everything you accomplish in life. The most effective men and women in every area are those who can quite competently organize the cooperation and assistance of other people toward the accomplishment of important goals and objectives.”

Internet Marketing Consulting

Internet marketing consulting is the art of using the expertise or knowledge of ‘know how’ in an efficient way to reap maximum benefits. First, one should know how the Internet works to connect people globally. Identifying the market is the next step, which is based on extensive research. Then the consultants should come up with a foolproof marketing plan, that should also provide complete information on how to start, operate, grow, and manage the Internet marketing business. The job should be based on a business model that has been tried and tested.

Useful Tips

  • Getting your name out there can help land bigger and better opportunities, after all, you are in the marketing business.
  • Resources available with the client is the basic area of consideration.
  • The goal of the client, whether he wants to be rich or famous, or wants to help society at large, is a key factor that has to be considered before taking any decision.
  • The time and energy that the client is willing to spend towards the goal is also very important.
  • Be realistic and refrain from unachievable goals, and very importantly, do not make false promises.
  • Keep up with the advances made in technology, be innovative, but at the same time make the plan simple. A long plan full of unnecessary information is not required.
  • Be honest, this is one thing which can promise you success.
  • Maintain the privacy of your client.
  • Keeping your existing online marketing strategy free of charge sure goes a long way in getting in new clients.

According to PricewaterhouseCoopers, “The market is currently valued at around a staggering $13.5 billion, returning an overall annual growth rate of around 26.8%”.

It is a well-known fact now that the Internet marketing consulting business can be an extremely profitable occupation. There are many Internet businesses, consultants, and trainers that earn hundreds of thousands of dollars each year. So, when you are ready to start making money online, don’t be afraid that there are so many people who are already making good money for themselves. Just start choosing your clients carefully because if you get an unreasonable client then you don’t always have the luxury of doing exactly what is needed according to the plan. Clients can be irritating at times, and you two might not gel well, but if you choose the client after considering all the factors then you will never regret the choice of work you took. Always remember the famous quote by Nelson Mandela, that the greatest glory in living lies not in never falling, but in rising every time we fall.

Read on to see what Jawdat Moussa―Director (Creative Computer Technology) had to say about Apex Internet Marketing Consultants, a leading consulting firm. This excerpt reflects the scope of the business: “Creative Computer Technology has been providing IT solutions and support to small and medium businesses for many years and have now expanded our business to include Internet Marketing solutions. Since joining Apex Pacific Network Partner program and acquiring the true techniques of search engine optimization and pay-per-click management, I have been able to confidently provide these services to my clients. In only a couple of months of taking on this training, I have been able to acquire 2 clients and start earning recurring revenue. The training and support from Apex consultants has helped me build my expertise in this industry. I am now working towards establishing this side of my business so that I too can grow into a profitable internet marketing firm.”

Word of advice is Internet marketing strategy is definitely not child’s play, but at the same time nothing is impossible. It is good to have ambition and drive, but only systematic planning, research, and 100% dedication can take you there. Good Luck!

Tips on Selecting an Internet Marketing Company

Everywhere everyone is trying to sell something. Perhaps the prime reason why we exist is to sell. Preachers sell their conviction, experts in various fields sell their expertise, in business we sell our ideas or services, on matrimonial sites we try to sell how good or how different we are to get a partner…the list is endless. But it is a fact that everyone is selling something or the other. Marketing or publicity is the first step in the selling business. In this article, we will focus on Internet Marketing and how to select the right firm for you.

The Concept of Internet Marketing

With the rise of this fabulous luxury that we refer to as the Internet, new vistas have opened up, and it has very much transformed itself into a necessity. If you want run a home-based business, or plan to have access, or for that matter, be accessible around the globe, you need to be visible on the Internet, and for that you will need a good internet marketing firm. These companies serve as an interface between you and your potential customers. They design, develop, and provide integrated online marketing solutions.

In today’s market, there is a broad range of online marketing opportunities. Successful online marketing depends largely on the ability to identify the right consultants, who provide the best opportunity to reach your target audience in a cost-effective manner. When someone wants to bring more viewers to his or her website, then the website owner can choose from the many online marketing companies available. However, with so many different companies, it is difficult to find a way to sort through them. One should keep in mind that the company selected should have a good record and reputation. It is also advisable to find out the authenticity of the company, and information about the different types of support they offer.

Selecting An Internet Marketing Company

The Internet is flooded with various types of marketing consultants, offering various plans and strategies. One can easily look up information on a particular company and their related statistics. While looking for firms, ensure that they have worked on a product or service similar to yours, so that they have the necessary skill set available with them. Once you narrow down a list of potential firms, contact them and ask them for brochures and references. Follow-up with the references, and ensure that they are genuine before deciding on the firm. You can also ask the firms to come up with a small demonstration of the idea and the plan that they have for you.

However, something that can help you hunt for the right firm is the new concept of Search Engine Optimization (SEO). It is the process of selecting the best keywords coupled with adequate on-page optimization, along with other off-page optimization factors so that the business achieves better position in the search engine result pages for the selected words. With research confirming that 70―80% of prospective web customers use search engines or search directories to find relevant content, search engine marketing is the most widely used method and it is very effective too. Another smart move would be to add the URL to the Internet Marketing directory and the Internet Marketing center. However, submitting the website into search engines and directories can be a determining factor; the method followed to submit to these search engines is extremely important and calls for a fair amount of research.

Another emerging trend is video marketing, and it is definitely the next big thing. Video marketing entails the use of video for conveying your message to the audience. Experts believe that videos are very effective, and greatly help in establishing an engaging and interactive platform to communicate with the customers. Videos are a much better way to inform your potential customers about the services and products offered by you, when compared to 2-dimensional pictures that you can put up on the website.

Now that you have these tips to choose a consultant, learn to make use of the search engines, and make a concrete well-informed plan together with your internet marketing consultant to expand your business worldwide.

Choosing the Best Digital Marketing Agency

Advice
It is advisable that you get a local agency for the job which will be based near your business location. This will save you a lot of time and effort in traveling to the agency. Communication will also be quick and easy instead of giving instructions and adding confusion on phone or email.
In today’s age of Internet, it has become crucial that you choose a competent digital marketing agency to leverage inbound marketing. It is important that you list down your goals and key result areas for the agency to work upon. You should shortlist a few good agencies and then call them over for a one-on-one consultation. Conduct a comparison of your marketing goals and budget, against the capabilities and offerings of the digital marketing agency. Only then will you be able to select an agency that will best suit your needs, and will result in lead generation. In most cases, you will look for hiring a firm to provide you social media marketing, SEO, SEM, mobile marketing, creating a blog, etc. As these agencies levy heavy charges, choosing a good digital marketing agency which will provide value for money becomes all the more important.

Get Recommendations
Firsthand information is any day better than relying only on the promotional content on the agency’s website. Ask your friends and colleagues from a similar field for recommendations of digital marketing agencies. They will not only make you aware about the strengths of these agencies, but will also tell you about their weaknesses. You can also ask groups on LinkedIn for references of good agencies.

Experience
It is important that they have a considerable amount of experience in catering to the needs of your business. Look for the digital strategy they have implemented for a company that belongs to an industry similar to yours. For example, if you are a manufacturing company, hiring an agency with vast experience in FMCG will be of little use. Also, look at the quality of their work before finalizing the agency.

Capability of People
Ensure that your work is in capable hands. Look at the experience and qualifications of people in the firm. Ensure that they follow world-class procedures and have hired experts in a particular field to look after your work. If you find that the content expert is also heading the SEO and social media team, it should raise a red flag.

Cost
The charges of the service provided will become a crucial factor in deciding which agency will work best for you. You can hire a firm which will provide maximum services for a certain amount. In most cases, you will have to hire the agency on retainership basis and will have to give them retainer fees. Also, do not forget to ask for an itemized invoice for each service they provide. Decide how much fees they will charge for incorporating changes in the work. Try to negotiate the fees. However, remember that a low amount of fees will not guarantee quality work. So, even if a good agency is slightly costlier, go for it.

Up-to-date with Trends
Ensure that the agency you hire is abreast with the latest trends in the digital marketing industry and has the required expertise to incorporate them for you. Do some research on the relevant current trends and question them when they come for a one-on-one meeting. If they look clueless about the innovative trends or do not have substantial expertise in it, think once again about hiring them.

Offerings
Study the package of services the agencies are offering. Know what all they plan to cover. In most cases, they will provide the website design, online marketing, email and mobile web solutions, social media marketing, SEO, SEM, copy and content writing, etc. Try to hire an agency that will provide complete digital marketing solutions and will be a full-service provider. Understand how the agency plans to combine inbound and outbound marketing for maximizing the impact of marketing.

Study Their Marketing

One of the excellent ways to judge an agency is to actually check how they have implemented their marketing. Study their website, blog, and social media pages. Check if they have an impressive and user-friendly website. See how they engage with the followers on their social media pages, how frequently they post, and what kind of content they put up on their pages. Ensure that their blog is updated and has a considerable number of followers. See what are the creative strategies and innovative marketing tools they have employed for reaching out to their target audience through digital media.

Reputation of the Company
Try to find out about the reputation of the digital marketing firm you are going to hire. Do not hire someone who is relatively new in the business. Try to seek the help of seasoned and established players. You can also have a look at league tables to get a comparison of many digital marketing agencies. This will tell you about the general public opinion of the firm.

Measurable Return On Investment (ROI)
Hire an agency that understands that you are hiring them to get the best ROI. One of the wrong ways to judge this is by calculating the number of followers they will get you for your Facebook page, Twitter page, or blog. You must find an agency that will implement the use of digital marketing analytics to measure the response and keep a track on what is working and what is not. This will enable you to take corrective action ASAP and focus more on strategies that will help you maximize your ROI.

Realistic Implementation
While interviewing them, don’t get overtly impressed by the elaborate Internet marketing strategies they put forward. Understand if it is practical for your product and whether you will be able to tap into your target market. Also, look at the cost factor. Remember to hire an agency that understands your goals and provides viable solutions that can be implemented practically to get results.

Portfolio
It is important that the people send you links to their previous campaigns or carry their online portfolio when they come to meet you. If they send over links of their work, you will be able to go through it and base your questions on them. It is important that the portfolio mentions the strategy, target market, implementation, the positive impact, and returns on the project. This will help you judge the agency in a better way.
Testimonials

Do not forget to read the testimonials written by the other clients of the agency. This will also help you to understand the quality of work and service they offer. However, in most cases, the agency will ask them to write testimonials. Hence, this won’t be a vital yardstick to judge the agency, but it will certainly give you an idea about the level and type of clients they deal with.

Read Online Reviews
One of the most credible ways to know about the agency’s standing in the market is to check their BBB rating. In most cases, an established agency will be registered on BBB and you will also be able to read any kind of complaints about them. Also, try to read the reviews of communication and marketing professionals who have worked with them. These reviews are often found on various professional discussion forums.

Ask Them the Right Questions
When you are interviewing the representatives from these firms, it is important that you ask them the right questions. Tell them about your digital marketing goals. Then ask them how they plan to increase the footfall, website traffic, leads, etc. Understand how they will go about implementing social media to garner the necessary publicity and target market engagement. Know how they will implement SEO for all your websites. Understand the kind of allied services they offer like copywriting, design, graphics, etc. Also, know about the turnaround time for work and incorporation of changes.
Try to visit their office so that you know that they have a facility in place which can support your digital marketing needs. Knowing how to hire the right digital marketing agency will help turn your Internet marketing into a profit-producing tool. Check the awards and accolades won by the agencies as that will speak a lot about their work. Try to test them by giving smaller assignments before making a yearly contract with them.

Tips for Social Media Marketing

Success stories stand tall as long as they get the space and recognition to grow and flourish. In any business, right from introducing the product, to drawing profitable sales, there is one word that makes all possible. Marketing has not only justified its definition but has also elevated the strategies for advertising and creating an image in the market. With a marketing tool in view, the most effective strategy that has gained a lot of importance with achieving its primary role is social media marketing. Now who is not aware of the social media, or I must say who does live in a social era that is ruled by social media, it has almost conquered the globe today.

Marketing with the help of social media is defined as product selling with the help of different forms of social media is called social marketing. It can also be called a type of Internet marketing that is designed to gain brand image and successful goals of marketing communication with the help of social media. Simply put, it is to advertise and create market space and image with the help of social networking sites and other spaces on the Internet. Blogs, news, Twitter, and even Facebook and MySpace are well-known and established social media attributes, that are the major targets of social media marketing. This platform gives a more connected feeling and a human touch in the race of high-end profits.

Tips for Social Media Merchandizing

It is important to analyze the perfect gap in the market space, to be the most visible, and that is what marketing with the help of social media does. Even if you have the best of cards, you should be able to play a smart game, and a smart game will need tactics and strategies that will help you draw the game in your favor. It is so in the case of media marketing too. You already have the weapon, all you need to do is to use it strategically.

  • A little study and research on your target, short term and long term goals and prospective customers, etc., will help a lot in framing the basic strategies of target social media tools. Remember that there is a pool out there, you will need to decide when would you fish in each of them, whether targeting a single social media tool or more at a single time. One cannot be a master in marketing in the first go, trial and error with different tools of social media will eventually give you the opening for profitable audience gain.
  • As truly said by Li Evans- “Content Doesn’t Win. Optimized Content Wins”, the tip here is that the best online exposure is got only when people like your content and share it with others, which is not a big space of choices, but that which is optimized, apt and conveys your message effectively. Get the best of your content linked and shared.
  • Building a healthy audience is the key role of social media. A healthy audience can be made by being ethical and acknowledging them too. Keep updating information and news and do not ignore social media conversations. Once you make the audience feel valued and important, it will add to your brand image and enhance the number of prospective sales, clients and audience.
  • Social media has got its sudden boom with the growth and popularity of social networking sites. Facebook and Twitter are tools that are the most effective platforms for an audience. With a business page of your company, you can constantly update and share content, news, and more about your business. For the short and direct messages to create a following to your company website, Twitter makes an effective choice.
  • Learn the game with time and research. Do not stick to one plan for a long time. You might want to consider multiple options along with interlinking them for effective results. Use strategies like cross-linking and cross-promoting. You might consider connecting your Twitter account to Facebook, or linking your blog to Twitter that will show a follow button to your blog. This will also help the audience choose the tool that suits them the most, to communicate back to you. This works best for small businesses.
  • Keep track of the ups and downs in social media competitors. If there exists a horse that races down the fences in no time, you don’t want to be riding the one that hardly makes it to the post. It is alright to be picky when it comes to profit. Make strategically planned choices when choosing the correct tool for marketing
    Use tools like LinkedIn, blogs and also other multimedia tools like YouTube, which are also effective strategies. You may create your Flicker account to post customer or product photos. YouTube can be effective for businesses that aim at video marketing too.

These were a few strategies and tips for social media marketing. You may tweak these strategies with your own ideas or any other options you find the most suitable and effective, to market your service or product. Here again, patience being the key, do not expect unrealistic results. With constant efforts and effective strategies, success will no longer be blocked on your business charts.