Become a Good Marketing Manager

A marketing manager is highly responsible for the profits a company makes, and this is an indication of amount of responsibility a marketing manager has to carry on his/her shoulders. Being a marketing manager is no joke as he/she is responsible for the marketing, sales and advertising of a particular service/product the company has to offer. He/She doesn’t only need the basic knowledge of marketing theories but also needs the business ethics and traits inculcated in him/her, to be a marketing manager. Today, the demand for marketing managers is on a rise, and is estimated to increase even more with time. This makes it important for us to know more about this designation, isn’t it?

The job description of a marketing manager is very complex, yet very simple to understand. A marketing manager has to firstly understand, in detail, the product/service he/she has to market. After this, comes the market research where he/she has to study the market for this particular product/service. Then, strategies are formed and executed based on the research done. This may sound simple to say and understand, but to actually execute the entire marketing plan takes a lot of study and precise execution. The salaries of marketing managers are very lucrative and usually include a lot of benefits and incentives. Some companies also offer extra salaries on sales. As of 2011, the salaries of marketing managers range between $35,000 to $85,000. A freshman may earn something starting from $35,000 while an experienced marketing manager may draw a salary of approximately $85,000 depending on the span of experience.

How You Can Become a Marketing Manager

First Comes Education
The first step you need to take to become a marketing manager is do an educational requirement check. Education is very important if you wish to pursue this career because a lot of marketing work is based on marketing and economic theories, without the knowledge of which your work might be hampered initially. The minimum educational qualification required for this post is graduate degree in marketing. Some big companies also demand an MBA from applicants. This tells us how vast the knowledge of this field is spread.

Interns & Trainees
If you don’t have the education specified above, it’s not the end of your career in marketing. There are people who take up a particular job and excel in it gradually. If you have a liking for marketing, take up a job as a marketing intern, or as a trainee, in any company that offers you this position. Even then, give preference to what you like. This means, choose a company that deals in a product you like or know a lot about, e.g computers, cell phones, food items etc. Since you don’t have the required educational background, your knowledge of the product might help you progress faster.

Enhance Your Skills
To become a marketing manager, you also need to learn a few more skills, the knowledge of which is equally important today. For example, it is mandatory that you are aware of computer basics before you apply. Most of the work in most of the companies is done by computers. Marketing involves the preserving of humongous data and this is done by different types of computer software. Marketing managers also need to deal with a lot of people and convincing plays a very important role in their jobs. Hence, the trait of charisma will be an added boon.

Knowledge of Traveling
When you take the responsibility of marketing something, you need to travel a lot in order to market it the most. Simple logic, isn’t it? For this reason, marketing managers are required to travel extensively. Only in the case of local businesses will the travel be limited. Experience in traveling and knowledge of diverse markets will help you a lot in becoming a marketing manager. Knowledge of a foreign language will also take you a step closer in this process. A person who is more experienced in traveling will undoubtedly have better chances at becoming a marketing manager.

Projects & Applications
Now that you know how to become a marketing manager, this one last tip might just make it very easy for you to get in. Take up a couple of projects on your own, on marketing topics that interest you the most. With absolute sincerity, complete these projects based on the guidelines required. Try to bring in as much innovation as possible and fill them with as many new ideas and concepts possible. Do your market research and form your own strategies. When you apply for any job, present these projects with your application. The employers will notice that you have a keen interest in what you want to do, and will surely consider you more suitable than the rest as you already have the experience of completing projects on your own.

The job of a marketing manager is one of the most important jobs in all the different types of marketing jobs today. The field of marketing has evolved a lot in the past few years and is still doing so at an alarming rate. As we have seen, the job of a marketing manager requires skills such as forecasting, estimating and a need of traveling. With this information, you now know how to become a marketing manager and you can now give certainly more thought to this career option.

Become a Marketing Coordinator

Any kind of business, whether it offers a product or a service, is selling something. In order for people to be aware of this product or service, it is important that a full-fledged marketing campaign be held. This marketing campaign not only makes people aware about this product in the market, it also promotes it in a manner that makes it the best and the most desirable option for everyone around. This is where the job of a marketing coordinator begins.

A marketing coordinator is a professional who coordinates various marketing activities, that include carrying out promotional campaigns for any business, by conducting thorough market research, determining a target audience, handling press, and even deciding on the types of promotional material that will be used for the campaign (advertisements, flyers, etc.) A marketing coordinator also studies current trends to make future predictions about the kind of products or services that should be provided to the consumer, or simply suggests improvements in existing products and services. It is definitely a stressful job because of the array of responsibilities the job of a marketing coordinator entails. Moreover, it can involve long hours of work under a deadline-driven environment. If you think you are ready to take up all this, here’s how you should go about pursuing this career option.

Educational Requirements to Become a Marketing Coordinator

Any job in marketing, including that of a marketing coordinator, is not solely dependent on an education. Yes, education does solidify a professional’s background, but it is the experience that truly develops a professional.

➝ A bachelor’s degree in marketing is the best option for any student aspiring to achieve a position in the field. However, a degree in sales, business administration, communication, psychology, statistics and the like is also good enough. All these subjects are related to various aspects of marketing that can aid the job.

➝ Getting an internship in the field is the stepping stone to making it to the position of a marketing coordinator in the future. As a field that is highly competitive, it is important that a student starts with practical experience at the earliest.

➝ Several organizations prefer that potential employees also possess a master’s degree. As such, pursuing an MBA with a marketing specialization may be a great idea.

➝ The job of a marketing coordinator is not directly available to fresh graduates, which is why working your way up to the position through various other jobs is important. Also, utilizing the experience attained in these jobs in your position is what will have you stand out among others in the field.

➝ A marketing coordinator requires impeccable analytical and decision-making skills. Problem-solving and critical thinking skills are also imperative. These are skills that are developed on the job when exposed to a variety of situations. This is why most of the focus is on work experience rather than education in this field.

➝ Marketing professionals also must possess certain personal skills that will make them better at their jobs. These include communication skills (both verbal and non-verbal along with listening skills), organizational and time management skills, the ability to mentor and influence colleagues and employees, creativity to develop unique marketing approaches and reach the final consumer, and someone who is determined, a self-starter, and who can also work well in a team.

As you can see, it is a balanced combination of education, personal qualities and skills, and work experience that will help you attain a job as a marketing coordinator. Just be ready to face challenges in the field, and you will find yourself pursuing a highly rewarding career, professionally and financially.

Painting Business Marketing Tips

download (7)Marketing is an important part of running a successful painting business. No matter how good you are at doing professional paint work, it won’t help you if you don’t have a marketing strategy in place to promote and sell the services that you offer.

In this article we look at how effective painting business marketing strategies can help your company get the painting jobs that you need on a regular basis. We also off ideas and tips on putting such a marketing plan together.

Branding Strategy

Right from the start you should set out to develop a brand. Give some thoughts to how you want to shape public perceptions of your business. A great name and logo design can give your brand visual representation but there is much more to it than that. A winning brand strategy is to have the right attitude and to adopt a business philosophy that will ensure that you slowly start to develop a good reputation. Strive to become known as a reliable company that always meets and exceeds customer expectations.

Painting Niche Markets

Before you can start to develop a marketing strategy you need to know exactly what painting services you intend on selling. Depending on the size of your local market and the number of competitors you may decide to specialize in one particular area or to be a ‘jack of all trades’.

The market can basically divided into two broad areas, exterior and interior painting. Exterior or outdoor painting work is usually easier to get as people are less likely to do it themselves due to the perceived danger of getting up on ladders. The great thing about outdoor painting work is that customers are usually less demanding then they are when you are painting surfaces inside their home. With outdoor painting you do have to consider safety to a much greater extent though, particularly for multi story buildings. You don’t even have to limit yourself to house painting as all kinds of buildings need painting from time to time.

Market Research

Do some thorough market research and identify all of the opportunities that are out there in the market. You also need to try to understand who your customers are likely to be and how you can market your service to them in a way that they will respond favorably. Put together some customer profiles and chat to a few typical customers to find out more from their prospective. Get into the customers shoes and try to understand what they are looking for in a painting company.

Networking Tips

One great way to pick up some regular jobs is to approach people who you think are in a position to be able to refer customers to you. Try to make relationships with property developers, interior decorators, real estate agents, home staging companies, property management firms and others who are out there in the market. Other networking options include joining a local builders association or the Chamber of Commerce.

Look for other well established service businesses that have large lists of clients and regular communication with them. You may find cleaning companies or lawn care businesses that will promote your service to their mailing list for a fee.

It can be great to have relationships with other painting contractors. While they are competitors in some sense of the word, they can also be helpful. If you specialize in different kinds of painting or you work in different parts of town then you may just be able to refer business to each other. If you are lucky there may be times when you have more work then you can handle. Being able to pass work on to other painters that you know are reliable will be good for your customers and good for them. They may also reciprocate and send work your way.

One great place to meet people is at home improvement stores. The painting section in Home Depot can be a gold mine if you are friendly and strike up some casual conversations. You will meet other contractors there and you may even meet a customer as well.

Advertising Campaigns

The obvious way for a new business to get in touch with prospective customers is through advertising. Test a variety of methods that will put you directly in touch with your target market. For more information see our article on Painting Business Advertising.

Marketing Materials

It helps if you have some marketing materials to show to prospective customers when you meet them for a consultation. Have some brochures made up or at least take a folder along with you with pictures of some of the jobs that you have completed in the past. Testimonials from previous customers also offer the prospect the kind of reassurance and ‘social proof’ that they want before they sign the dotted line.

What can you do if you have not completed any paint jobs yet or don’t have any suitable photos? One great tip is to purchase stock photography from an online retailer. Featuring pictures of beautiful paint jobs in your brochure or on your website is not fraudulent if you don’t make false claims about the depicted work being your own.

Fine Tune your Sales Process

To be a huge success in the painting business you do have to have someone on your team who is able to go out there and sell your services. There are many different sales strategies and techniques and they all have varying levels of success depending on the sales person and the prospect. Learn about some of the different approaches, test them out and then find out what works for you.

Don’t be intimidated by the idea that you have to sell. Sometimes if you just be yourself, stay positive and guide the customer through a pleasant conversation about how you can help them, that’s all it takes.

Try to up-sell customers on additional painting work. Once they have agreed to hire you to paint a certain area you can also start suggesting other areas of their house or property that could do with some paint work.

Ideas on Customer Service

In the painting business you have to be a good communicator as well as a good painter. It is necessary to take the time to understand every customers unique requirements. Always give them the best standard of service and make sure that they have open lines of communication with you. This should start right from the moment they get in contact with you to enquire about your services. Try to have someone answering your phone calls in person and if this is not possible then make sure that you return calls as soon as possible.

Marketing to Existing Customers

Once you have a customer and have completed some work on their home, that doesn’t have to be the end of your relationship with them. Build up a client list with notes about each property that you have painted. You can then contact them from time to time and offer to do any other painting work that they require.

There are many great guide books available online that will offer you additional ideas and strategies for your painting business marketing. If you study marketing in general you will find that most concepts relate to the painting industry and can be applied in your business.


Using Smart Phones For Business Marketing

download (6)Ever experienced going back home just because you left your mobile phone?

Life has never been easier since the advent of mobile phones. This is not only true for handling personal matters but also for business transactions. Executives can receive calls even though they are not at their office; marketing professionals can contact prospects; and procurement can conveniently communicate with suppliers. These were just some of the convenience brought by mobile phones.

As time goes by, technology advances. This just means more and more features that can be utilized to boost marketing efforts for your UK business.

As of Q1 2011, 48% of mobile phones in the UK are smartphones and sales are increasing too at an insane pace. It is not long before the smartphones will not only dominate traditional mobile phones but even make them obsolete.

What does this trend mean to businesses in UK?

It is very clear that marketing directed towards smartphones would definitely reach and penetrate our target market. The next question would be, “How can this be done?”

Here are some of current features of mobile phones and corresponding advantages for business marketing.

Traditional Call and Text

Since almost everyone if not all brings their mobile phones wherever they go, then the best way to reach someone is through his / her mobile phone. Telemarketing and SMS marketing would definitely be useful to reach mobile phones.

You can pro-actively market your business by either cold calling prospects or calling sales leads from marketing companies specializing in lead generation. If you opt for cold calling, you would need a marketing list or marketing database for your target market. There are marketing companies which also offer these databases at low prices.

On the other hand, you might prefer calling leads that are already pre-qualified, interested to know more about your product or service, or interested to avail your products right away. Lead generation companies can help you with sales leads that would suit your ideal target market.

SMS marketing is one cost effective option that can be utilized even by small businesses. At a very minimal cost you can let your market know about the existence of your business, promotional offers that you have, and have continued trade from existing customers. You can either do this in-house or have it outsourced to a marketing company. Doing this in-house would still require you to have marketing lists, SMS marketing system, and a set of personnels that would pull everything together. Another option is to have it outsourced and just sit back while the hot leads roll in from the SMS marketing campaign.

Internet Connectivity

This is one significant revolution in mobile phones. Your target market can now access your site anywhere they are. Features that used to be confined on computers are now literally available at the fingertip. It’s just a click away from any smartphone. This just means that investing on Search Engine Optimization (SEO) and Email blast would now yield higher return of investment for the business.

In the a generation where almost everything could be found through search engines like Google, it is very important to have your business listed online and see to it that your website appears on top of your competitors’. This is where SEO comes in. With SEO, you could increase traffic to your website and therefore, making your presence known to those who are looking for your products or services.

On the other hand, why just wait for customers to look for you if you can initiate customer relation by regularly sending something through their email? With features nowadays which integrate email to smartphones, your emails would reach your target market faster and more effectively.

Generally speaking, one of the marketing strategies mentioned above can make a lot of difference for the growth and prosperity of your business but implementing them side-by-side would yield better results because their results reinforce each other.

There’s also two (2) ways on how you can implement them. You may choose to gather all necessary resources and implement them on your own or have them done by businesses specializing in marketing. There is no clear answer to which would be a better choice. This would depend on the expertise of your personnel (both on marketing and management), financial limitations, and available resources.