Tea Marketing Tips for Your Business

images (4)Ever recall a shopping list which had items in the grocery listed as Dole bananas, Starbucks coffee and Danon yogurt. This typical list has so many brand names that we have unconsciously associated with these raw products. So how in the world do these companies successfully market these products and form a trademark on our mind? Their marketing strategies are so unique that it not only creates a brand value, but also has consumers in the form of fans attached to their products. As there are so many big corporations involved in marketing these products, it’s extremely important to keep innovating the marketing plan and keep launching new products in order to gain a competitive edge over the competitors.

The strategy basically involves using marketing techniques like positioning tactics and various promotional strategies to market this basic product. Tea since ancient times has been used for beauty treatments, as a soothing agent, as dye colors used on clothes and as a cleaning agent. Even now, the ever expanding tea market continues to grow despite hitting saturation. Tea has always been termed as instant wisdom. So how do marketers explore this potion of wisdom to their benefit? Tea also has medicinal properties and is favored more than coffee now in the market. Also there are varieties in the tea market – black tea, green tea, ready-to-drink tea and fruit teas, which have already captured a major segment of the market. Following are some tips for tea marketing:

Researching the Market
It’s necessary that you decide on the market you want your product to sell. Through market segmentation, you can divide the market on the basis of geographic, demographic, behavioral, psychographic factors and on price too. After segmentation, your goal will be more well-defined and it will help you to reach your customer in a more refined manner. Also, new strategies like finding out the motivation factor and social characteristics in the target market can serve as an answer to searching and reaching your goals. In your research, it is also necessary to conduct a survey and rely on the primary data, which will help you decide the future course of action related to your marketing goals.

Analyzing the Product through Matrices
Once you have zeroed in on the market, the next step is creating a matrix according to the needs of your product. This analysis will help you in identifying your product while measuring the relative market share and market growth. By identifying, your product can be classified as high earner or low earner.

Finding Suitable Channels of Promotion
After you have found your niche market, it’s important to select a promotional tool that is effective in conveying the message. Promotional tools include television, radio, sponsorships, Internet and other advertising mediums. Also, the cost incurred while promoting the product should be taken into account. The new trend of promotion is making your presence felt at the new social websites.

Finding the Perfect Location
After choosing a suitable channel for promotion, location plays an important role. The product needs a strong distribution channel where your product can easily reach the customer at low cost. Also before the product is extensively advertised, the product should be before the customer’s eyes. As it is a convenience product which is purchased through minimum effort, the product should be available at all possible locations. The plus point here is that as the customer doesn’t have any strong preferences, new products are easily acceptable by the customer. This point can serve as an added advantage while marketing the product.

Marketing Audit
After your product has been successfully launched, it’s time to keep a tab on your marketing plans, sales and profits. Through auditing techniques, one can find out the deviations between actual and expected performance. In this cut throat competition, marketing strategies need to be changed after a period of time. Therefore, auditing serves the purpose by measuring the performance of every plan and alerting the marketer if any changes are to be made.

In America, where convenience is of utmost priority, ready-to-drink tea markets have emerged as the best choice of customers. Now is the time for new innovations as many market segments have saturated. The positive aspect about tea market is that because of its positive health benefits, its market is never going to be extinct. In fact, declining sales in soft drinks and coffee has boosted the market for tea. Tea is finding its uses in many industries too, so there are more niche markets that can be developed. So the saying, “It’s not your cup of tea” is certainly going to change with new product lines, new brands and new packaging.

Improving Your Local Business Marketing

Do you know that local business marketing is not only meant for businesses that are using the internet and other technological tools to develop their universal path? Local marketing for a business is also sometimes referred to as local SEO. Generally, it is concentrated on the geographical places where you are running your business. It is considered as one of the best means to search businesses or people within your locality who are already trying to find your product or services.

Local marketing makes use of very similar techniques of any form of internet marketing. The only difference is that it includes a geographical component to its marketing strategies. This serves as the best way to make sure that your business is able to drive higher traffic and leads from customers and clients that are within the area in which you are operating your business. It is a form of business strategy in which you narrow down the focus of your internet marketing campaign. As a result, you are able to focus more on your specific target market and business prospects. But the question is how you will be able to do that. Well, there are many ways on how you can improve your local business marketing.

These are the top four strategies on how you can make your local business marketing even more effective:

1. Website – Some local businesses tend to take no notice of their sales assets. Do you know that your website is one of your greatest sales assets? It is said to be the only local business marketing tool that can greatly generate leads and profits to your business 24/7. A website is known to be a very effective way to boost up your sales and marketing campaign. Because of this, you must create a website that is especially designed based on your business. Remember that you want to grab the attention of your customers and prospects through your website.

2. Google Places – This is a vital requirement for any business that is just starting out its local business marketing campaign. The best part about Google Places is that it is easy and economical to use. Above all, it is a surefire means to make sure that your business finds its exact target prospects in the area where you are actually operating your business. If you wish to be on top of your competitors in your local market, then, you should take advantage of Google Places and use it to attract customers and improve your ranking in the local business marketing industry.

3. Business Directory Listings – This is also a crucial element in the success of any local business marketing campaign. There are numerous local business directory listings that are available. These internet directories are usually categorized geographically, specifically by state, province, or country. Using the business directory listing is a good way to obtain links from local sites, thereby improving not only your internet marketing strategy, but also your presence on the local business industry.

4. Building Backlinks to Your Website – It is undeniable that link building plays a great role in the success of any website. But sometimes link building can be a difficult task to some website owners and business operators. But if you will learn the tricks to successful link building, you will definitely enjoy the experience in the long run. Local business marketing can be successful by building backlinks to your website. In fact, it is considered as the easiest, cheapest and guaranteed way to build your local presence in your area. There are many tips and advice that are available on the internet regarding how you can effectively build backlinks to your website. Make sure you check out all these tips and advice to make sure that you get the competitive edge that you want in your local business marketing campaign.

Marketing Strategies for You

Organizations spend so much of their time, effort and money on coming up with them, the answer is quite simple. The aim of any business is to generate profits, and marketing strategies do exactly that – they help generate more business and revenue. They are devised not only with regards to selling and promoting a product, but also about the kind of customer service that the organizations will provide. Below is a list of some of the most successful tactics, which businesses have been implementing in today’s modern, competitive business scenario, to earn revenues and to keep the competition at bay.

Effective Marketing Strategies

Build Relationships

  • People are very important in business, whether they are customers, suppliers, or employees of the organization.
  • It is necessary to form relationships with one’s customers so that they come again to make repeat purchases.
  • Relationships need to be built with employees as well so that the organization has a positive word of mouth in the market.

Differentiate from Competition

  • One of the most successful of marketing techniques is to create your own identity, which is totally different from the rest of the competitors.
  • A good way to do that is to stay ahead of the competition by offering innovative, technologically-advanced products.
  • For this, a business’ market research should be very strong, so that change is anticipated in advance and action taken accordingly.

Create Advertising Campaign

  • The advertising campaign should be such that it highlights all the advantages and strengths that a company’s product and services have over the one’s offered by competition.
  • The unique selling point, also known as USP of the business, can be something like an excellent after sales service or a guarantee period, which is much longer than what is offered by competition.
  • This should be creatively stressed upon in the advertising campaigns.

Offer New Products and Schemes

  • This is one of the most effective and commonly-used tactic by many businesses today – new products as well as new schemes are offered to customers from time to time.
  • When a business introduces new products in the market, its customer base increases as new customers purchase this product.
  • At the same time, when old customers see some new innovative features in the latest product, they make further purchases too.
  • This increases the sales volume as well as revenue for the business.
  • Another way to increase sales, is to offer some new schemes during the festival and holiday seasons, such as one product at fifty percent discount on another one, especially if the business has some unsold stock of goods lying beforehand.\

Implementation of the Strategies

  • The strategy that is set should be very realistic and measurable. It should also be applicable for a very long time.
  • For proper strategy implementation, measurable goals should be set.
  • Goals can be defined in monetary terms, such as doubling the sales revenue in six months.
  • Once the goals are set, a strategy that sets the business apart from competition should be devised and implemented at the right time in the market.

Proper formulation as well as appropriate implementation of strategies is equally important for them to be truly successful. This however does not end here. Post their implementation, measuring how successful they have been in generating revenue and sales, helps in the formulation of strategies for the next year.

Marketing Tips for Your Healthcare Business

As the world reels under the pressure of several health problems, it is time that healthcare businesses create some serious awareness. If fast food restaurants can lure hordes of customers to their doorsteps, and mess with their health, then effective marketing tips will surely make a positive impact on the healthcare business too.

The point to note is that healthcare businesses need to target the right kind of people with appropriate advertising. For instance, targeting women, who play a major role in running households, will change the dynamics of the healthcare business. Making these women rightfully aware of their aging bodies, prone to possible health hazards, and making healthcare accessible to them is the exact way of tapping into a potential market that is both deprived of and ignorant of healthcare benefits. Likewise, here are some more tips that will prove beneficial for those looking to grow in the healthcare sector.

Essentials of Healthcare Marketing

Organize Healthcare Drives
Campaigning is an effective way to make yourself known to those who matter to you. As an organization or an agency engaged in the healthcare business, you first need to reach out to people to let them know that they can avail your services. Blood testing drives, simple health check-up camps, and free eye-testing days are some of the measures you can take for the community surrounding your facility. Reach out to people first so that they reach out to you when in need.

Conduct a Survey of Your Locality
Conduct surveys to know the demographics of the locality around your facility. As this will give you a clear breakdown of the age, sex, income, and collective understanding of popular health concerns, it will give you something to work with. Such survey is important to understand your possible clientele better in the long run. This way you can work towards designing medical treatments pertaining to a certain segment, which in turn will retain and increase your clients base in the near future.

Segmented Marketing
To have universally appealing marketing strategies is a dream come true. However, it just a dream. Thus, to begin with, draw up effective marketing and advertising plans to appeal to a larger segment of the demographics drawn up. For instance, if there are more number of kids in a given community, focus on issues pertaining to them. A good example is to focus on dental problems and dental care that will engage the kids’ parents in an effective communication with you. Thus, forging a valuable relationship that helps the business and the patients. Similarly, if the number of woman are more, breast cancer, osteoporosis, gestational diabetes, and pregnancy-related issues can be the prime focus. Think of how you can lure the larger segment of your derived social demographics to get to the remainder too.

Follow It Up
A marketing strategy doesn’t stop at just selling a product. It extends to following it up as well. Make follow-up calls to your clients with context to their next meeting with the healthcare expert, inform them of particular tests they need to get done, ask them how their treatment has fared so far, and pick a moment to introduce them to a new set of schemes that you may have on offer. A lot of patients look for palliative care units and other programs that offer benefits. Following up with your client’s medical treatment will help you establish a good rapport, retain them, and make a pitch for other services that you may have.

Get Online
With over a huge part of the literate world have access to the virtual world, it is time you go online and make your mark. Use the power of social media to attract a customer, blog about your services, get your patients to write testimonials for you, and ensure your presence in the web world too. While you are creating an online identity, ensure that your offline marketing techniques are equally in place. Keep all your staff informed, educated, and well-versed about your latest additions to the services. Your healthcare unit must give out a united vibe to every patient to keep winning them over and over again.

Study Your Competitors
The old adage goes, keep your friends close but your enemies closer, holds true in this case as well. Study your competitors to know what are they offering. Know their history of advertising, what has worked in their favor and those which haven’t, and their product launches. An over-competitive analysis will help you see what your competition holds for you, and the kind of effort you need to make to beat it.

Keep Evaluating
A constant evaluation that quantifies your actions so far in terms of sales, gained and retained clientele, and business growth, will show you both positives and negatives of your marketing strategies. Evaluations can be done through consumer feedback, surveys, and polls, to know the general sentiment about your healthcare facility. A self-assessment is always clouded by a prejudice towards the self; however, when you open your mind to an assessment by others, a huge scope for self-improvement becomes apparent. The common denominating factor of all these assessments should definitely be worth considering.
Your marketing strategy should be ingrained in your organizational structure for it to become a true success. A key point to be remembered is to always work in favor of your customers. The bigger the satisfaction quotient of your customers, the bigger your sales volumes will be.